With new technology, social media platforms, and ways to reach audiences, people often believe that tried, tested, and true forms of print media have fallen out of favor. However, despite new mediums and forms of competition, print media still plays an important role in the success of businesses. Print is a tangible medium that still delivers great results for businesses that use it to help grow their customer base. Plus, as other technologies have entered the fray, printing technology has continued to advance and adapt to an ever-changing environment. There are several various ways that show that printing is still a very valuable information and marketing tool for businesses. Digital printing technology has given businesses more great ways to reach out to customers in order to grow their business.
People Still Love Business Cards
Smartphone ownership is exploding with 92% of people age 18 to 29 owning one. Today, most companies use smartphones for everything including setting calendar appointments and storing contact information. Many people thought that this would spell the end for paper business cards.
However, business cards are still as popular as ever. Despite the modern technology team members carry in their pockets, the trusty business card continues to be a tool in every professional’s arsenal. How have business cards survived the growth of smartphones?
It ultimately boils down to human nature. When professionals interact with one another, there is no better way to kill a conversation than to look at a smartphone. Entering a contact into a smartphone as someone provides the details is an awkward, impersonal experience. Instead, handing over a business card is a physical touchpoint that provides the same information in a way that allows the recipient to stay engaged in the conversation.
In addition, business cards are a great way to build a brand. Colorful business cards with bold logos are much more memorable than simply saving a phone number into a contact list. Digital printing technology has made business cards more exciting and unique than ever before. Plus, with print on demand services, it’s possible to replenish business card supplies quickly and easily.
Print Allows More Information to Be Shared
Print media is one of the best ways to get information out to people. When someone receives a flyer, for example, they are able to read the information at their own pace and as many times as they wish. They can keep the flyer to consult later at their own leisure.
This is in stark contrast to other forms of marketing. Radio and television only give advertisers 15- or 30-second time slots to share their message. An online advertisement is usually short and requires viewers to click on it in order to see more information.
Using print, advertisers do not have these constraints. A business can advertise multiple services, share several locations, and go into greater detail about products or special offers. There is also no telling how many different sets of eyes may view a flyer or other form of print marketing. People post flyers in their workplace, pass them to friends, and share them on social media.
Print Advertising Can Be Targeted
Many people talk about online marketing as the best way to target specific people. However, print marketing can also be very effectively targeted to specific users. For example, a niche product store may want to create a monthly print newsletter for their clients to take home. This newsletter can share information about products and services that clients are interested in.
Businesses are always looking to close more sales when customers visit their location. Creating a handy, one-page buyers guide that provides helpful information about products is a great way to keep products in front of potential clients. If they don’t make a purchase right away, they will have a unique piece of marketing with them to ensure a business stays top of mind. With print-on-demand services, companies can ensure that their buyers guide is always up-to-date and fit for the season.
Stand Out with Stunning Display Printing
Many people underestimate the importance of standing out and capturing the eye of potential customers. Trade shows are one of the best ways to reach potential new customers. Businesses need to ensure that their display will stand out among the competition, which may be, quite literally, right beside them.
Detailed, colorful display printing can instantly make a trade show booth more attractive to potential buyers. With advances in digital printing technology, the only limit to the design put into display printing concepts is creativity.
Once a company has drawn people in, they can provide them with other printing marketing materials that may be specific to the trade show. This combines some of the methods discussed above. Of course, print-on-demand services can help ensure that companies are ready with whatever documents are necessary.
Stand Out in the Best Way Possible
From business card to display printing, there are still plenty of great ways to incorporate print marketing into an overall marketing strategy.
If you need assistance with your digital print marketing, or you are looking for print on demand services to bring your idea to life, contact us at RJ Young today.
There are a number of key aspects to consider when buying a new multifunction printer. Some are obvious such as cost, but shopping for a printer for a small to mid-sized business is not as simple as just picking out the shiniest model. There have been several developments in the multifunction printer market and it may be a surprise to see the number of features these devices come out of the box with. Here are 10 important aspects to consider when determining what new office printer to purchase:
1. Laser or Inkjet?
This is a common question that inevitably comes up when shopping for a new office printer. Each type of printer has its own strengths and weaknesses. Generally, if a company is mainly printing documents and looking to keep cartridge replacement costs lower, they should choose a laser printer. However, an inkjet might be the better choice if they want to print the most colorful, best quality images.
2. Can Services be Connected?
Most organizations make use of various services to help manage workflow processes. Is it possible to simply link these services using the new multifunction printer and simplify workflows? Look for compatibility with the top cloud storage services and other important services used frequently within the department.
3. How Fast Should a Printer be?
The pages per minute (ppm) of the multifunction printer selected is a very important feature to consider. Some printers are designed for low to medium volume printing, while others are designed to keep up with high volume users. Team leaders should consider their team’s usage patterns and then look for a printer that can satisfy their needs.
4. How Does the Multifunction Printer Integrate with a Network?
The last thing companies want to do when setting up a new office printer is completely change the network infrastructure to accommodate it. Rather, printers should fit into the existing network setup so that there is no wasted time or cost. Businesses should simply be able to deploy the new printer and easily set up any necessary monitoring services.
5. Can Printers Connect with Other Devices?
Most companies are long past the age where printers simply had to interact with computers on the network in order to do their job. Now, employees need to be able to print from their smartphones and tablets. Connecting and using these devices should be quick and easy. Once the devices are connected, employees will be able to print from any device, no matter where they are. No need to interrupt productivity just to print.
6. Find Out the Scanner Quality
Resolutions are not just for New Year’s. When scanning documents, the resolution at which documents are scanned can make a big difference on how it looks and how the scanned images will be used. A basic scanner built into a multifunction printer might be fine for text documents. However, if users are scanning detailed images that they need to print or display, a high-resolution scanner could be the preferable option.
7. Determine the Level of Security Required
Depending on the industry and the type of information processed, data security requirements may be more stringent than other businesses. Ensure that a new office printer not only meets business printing needs, but also its security needs. For example, a health care business must comply with HIPAA and, therefore, should look for a multifunction printer that meets those requirements.
8. Understand Total Cost of Ownership
The initial price tag is not the only cost included with new small business printers. There are additional maintenance and material costs that can add up over time. A rock-bottom price tag may not look that great after a few years. Look at the total cost of ownership over several years – including basic maintenance and replacement – to get a sense of how much the printer will actually cost.
9. Reputation of the Brand
There are a number of manufacturers available, but not all brands are the same. Before making a purchase, take time to research the available options. Reputable dealers will sell well-known brands with strong reputations for quality.
10. What is the Monthly Workload of the Printer?
Duty cycle is a term often heard when shopping for a new office printer. This refers to the number of pages a printer can realistically handle throughout a month of work. In addition to pages per minute, the new printer must be ready to take on the monthly print volume of a fast-paced office.
Talk to an Expert
There are a lot of variables at play when looking for a new office printer. With so many things to consider when buying a printer, it can feel overwhelming even for a seasoned pro.
Don’t get overwhelmed. Get the team at RJ Young to do the work for you. Contact us today and let us guide you through the buying process to ensure you get the right model for your needs.
Following the damage Hurricane Michael left in its wake, RJ Young is offering aid to businesses affected by the storm. As an office solutions company that operates throughout the entire Southeastern United States, RJ Young has helped customers rebuild their businesses after hurricanes, tornados, floods, and fires.
“We have personal experience on what it is like to recover from a disaster. Approximately 20 years ago, our corporate headquarters was completely destroyed by a fire. Trying to rebuild after such a devastating event was a long and arduous journey, but we were fortunate to fully recover.
We care about our community and want to be part of the rebuilding process. This is why we want to extend a hand, in whatever capacity we are able, to businesses affected by Hurricane Michael.” -Chip Crunk RJ Young CEO & President
If your business has been affected by Hurricane Michael, RJ Young, your local office solutions provider is here to help. Regardless of whether your business needs loaner equipment or assistance navigating the insurance claims process, RJ Young is here to assist, free of charge. To find out how Rj Young is providing aid to businesses affected by Hurricane Michael or how we can help your business rebuild, call us today at (850) 433-8655.
More Information About Disaster Recovery
Nobody likes to prepare for the worst, but the worst often becomes a reality when you least expect it. Read 5 Steps to Creating a Backup and Disaster Recovery Plan.
While high importance is placed on business threats such as phishing scams and security breaches, one of the most significant threats to companies is often overlooked. Read How Managed IT Can Protect Your Business from Natural Disasters
Get started with backup and disaster recovery protection with a disaster recovery plan for an organization, contact us to speak with an expert today.
While high importance is placed on business threats such as phishing scams and security breaches, one of the most significant threats to companies is often overlooked. Natural disasters such as hurricanes, tornados, and flooding cause significant damage that most businesses are unable to recover from. Though natural disasters of significant size may be infrequent, when they hit, they can cause irreparable damage to unprepared businesses. FEMA recently reported that 40 percent of small businesses hit by natural disasters fail to recover from them. Some of these companies could have remained in business if their disaster recovery plans had included managed IT services. These management services for businesses include a pre-emptive set of strategies that help keep networks running and minimize recovery time.
Remote Data Centers
Natural disasters put buildings and their contents in jeopardy. Disasters such as the 2010 Nashville, Tennessee flood or the 2011 Huntsville, Alabama tornados, can devastate business facilities. Hurricanes and fires can devastate everything from equipment and documents to the very infrastructure of the building. An easy way to ensure documents in the building are safe is with remote data centers. These data centers are provided alongside managed IT services and allow documents to be remotely stored digitally. Not only do these services provide remote monitoring of data, they can digitally back up all documents from their remote data centers. If a company neglects to have digital copies of vital documents, they stand minimal chance of re-opening their business after a natural disaster. These remote data centers guarantee that documents are secure following such disasters.
Cloud Storage & Mobile Accessibility
Along with data being backed up remotely, another managed IT feature that helps protect data is cloud storage. When documents are digitized and placed in the cloud, they can be accessed anytime, anywhere, and from any mobile device. Though cloud storage may not have the capacity that the remote data centers possess, it is a great tool for storing files that are needed on a regular basis. Immediately following a disaster, managed IT’s cloud storage alleviates the stress of being unable to go into an office space to get documents and continue working. With managed IT’s mobile accessibility, employees can access their work remotely from their mobile devices, ensuring that the company does not fall behind due to uncontrollable circumstances.
Rapid Response Rate
When a company utilizes the services of a managed IT provider, they acquire an entire team of network experts. The disaster recovery services, offered by the provider, are put in place well before a disaster. When these systems are in place, the expert team is able to respond to any network threat rapidly. This minimizes network downtime and mitigates the chance of losing data. After a disaster occurs, the last thing a business needs to struggle with is fixing network problems. With managed IT services, businesses have a dedicated group of experts, whose sole task is to fix the network. This reduces network downtime and allows businesses to focus on repairing other problems such as infrastructure damage.
Learn More About Protecting Your Business
Discover how RJ Young’s Managed IT Services help prevent data loss and give you peace of mind during natural disasters. To discuss how RJ Young can create a disaster recovery strategy tailored to your business, fill out our contact form or give us a call at 800-347-1955.
At RJ Young, we love recognizing our employees for all the hard work and effort they put into making our team work as effectively as possible. Our most recent Employee Spotlight goes to Chris Bethea who is a great example of an outstanding employee.
Chris joined the RJ Young family in 2003 when RJ Young purchased Copy Graphics in Mississippi, where he was employed. Bethea worked as the manager of the Hattiesburg office following this acquisition. Due to his exceptional work ethic and diligence, Bethea was afforded the opportunity to assist in opening the Pensacola office in 2014. Chris now holds the title of Sales Manager for the RJ Young offices in Mobile, Pensacola, and Tallahassee. He also works side by side with the Manager in Gulfport MS as that team continues to develop.
Since joining the RJ Young family, Bethea has said that his proudest accomplishment has been making the move from Hattiesburg to Pensacola, FL and “setting up the sales teams and infrastructure for the Panhandle and offices that we have today.” Chris appreciates the fact that every day at RJ Young is unique and that RJ Young is “willing to step out of the box in order to take care of both their employees and customers.”
Chris Bethea enjoys spending time with his family and doing anything outdoors – namely hunting and fishing. Thank you for all you do for the RJ Young team, Chris.
To check out other Employee Spotlights head over to our blog.
Nashville, Tenn. (October 18, 2018) – RJ Young, one of the nation’s largest independent office technology dealers, announced AJ Baggott as the new Chief Operations Officer. Baggott previously served as the Chief Financial Officer for RJ Young.
“We are making these internal changes to help prepare for our growth. AJ Baggott has done a great job overseeing finance and operations, and we are giving him additional areas to make sure we are prepared for our future,” said President & CEO Chip Crunk.
Under Baggott’s new role, he will continue to oversee all finances and the operations department. Additionally, RJ Young’s IT and service departments will now fall under his direction. Since AJ Baggott joined the RJ Young family in 2016, he has been instrumental in helping expand the company’s footprint. Under AJ’s watch, RJ Young has moved into ten new markets across eight states throughout the Southeast.
Upon joining the RJ Young family in 2016, Baggott started off serving as the Chief Financial Officer and has since been promoted to Chief Operating Officer. Under his leadership, RJ Young has seen exceptional growth over the last two years – both financially and through expansions. As AJ settles into his new role as COO, he will help shape the future of RJ Young and solidify a long-term plan of financial prosperity as one of the nation’s largest independent office technology dealers.
“I have tremendous respect for Chip Crunk’s leadership and drive to stay at the forefront of an ever-changing industry while staying true to the core values of the organization,” Baggott said. He added, “Being a part of the continued innovation that is synonymous with the RJ Young brand is exciting, and I am honored to be a part of a team with such a positive reputation in the Nashville community, and beyond.”
Baggott is a native of Nashville, Tennessee. He earned his bachelor’s degree in Accounting and Finance from Lipscomb University and is a Certified Public Accountant. He is a member of the Tennessee Society of Certified Public Accountants and the American Society of Certified Public Accountants. He has also served as a Young Leaders board member, treasurer for Make-A-Wish of Middle Tennessee, and is a Young Leaders Council graduate.
About RJ Young
RJ Young is one of the largest independent office equipment dealers in the Southeast, specializing in document management solutions, managed print services, IT services, and office imaging. Headquartered in Nashville, Tennessee, RJ Young has been in business since 1955 and has over 600 employees in 28 sales and service locations across eight states. Under the corporate tagline “Your productivity is our mission,” RJ Young helps modern professionals become more successful in their businesses with solutions to manage paper and digital information securely, maintain vital information technology systems and empower businesses with leading printing technologies. For further information, please visit https://www.rjyoung.com.
For many businesses, the most secure and affordable way to handle their network is by utilizing an external company’s expertise. By using managed IT services, companies are able to focus on their business, while simultaneously meeting compliance and security standards. In the age of network breaches and cyberattacks, it is more prudent than ever for businesses to understand how managed IT compliance and managed IT security differ and why it matters.
The Ins and Outs of Compliance and Security
Prior to learning about the differences between managed IT compliance and security, it’s imperative to understand IT compliance and security.
Compliance Is External
“IT compliance is the business of making sure that everyone is following the rules. The question is, what rules are they compliant with?” – Chapter President of ISSA – Chattanooga
The external rules facing companies are typically found in the form of statutes or laws. These can be laws relating to specific industries such as the Family Education Rights and Privacy Act (FERPA) for Education or the Health Insurance Portability and Accountability Act (HIPAA) for Healthcare. Other standards are used as a means of risk management for national security. A prime example of this is the Payment Card Industry Data Security Standard (PCI DSS). This standard was put in place to protect credit card users from schemes.
Rather than focusing on the technical needs of the company, compliance is used for reporting purposes and aimed at meeting regulations to keep legally running their business. With hundreds of IT standards to meet, companies often enlist managed IT compliance services from another company. This decision allows them to focus more of their time and energy on their operations, while the IT services ensure the company’s IT network is meeting the benchmarks set by their respective regulatory committee to avoid paying fines that can reach up to $1.5 million per violation each year.
Security Is Internal
Whereas compliance focuses more on satisfying an external entity, security is about protecting the company’s internal network and confidential information. A company that provides IT security to businesses, when broken down into its simplest form, finds ways to mitigate any network issues and prevent harmful threats from ever occurring. Essentially, the company is hiring someone who has a broader range of capabilities and offerings to protect their business. While internal IT may have some ability to safeguard a business’s network, they may not have the manpower to handle a company-wide security threat. Managed IT services have teams dedicated solely to protecting the client’s entire company from threats. This kind of security guarantees that a business’s data and sensitive information is safer than it would be using the capabilities it possesses in-house.
The Security and Compliance Relationship
Compliance standards are all about ensuring companies are meeting certain levels of security in order to protect individual users on a national, and sometimes international, level. There is a certain level of IT security that a business inherently has when they are meeting regulatory compliance. From this stand point, security and compliance seem to go hand in hand with one another. While meeting the compliance benchmark may seem to provide a sufficient amount of security for a business, this is often not the case.
“Being compliant does NOT mean you are secure, as many recent breaches have shown.” – Chapter President of ISSA – Chattanooga
Meeting bare-minimum compliance standards in an effort to reduce costs associated with information security leaves a company vulnerable and highly susceptible to a cyberattack. Another reason to avoid simply meeting compliance targets is the ever-changing nature of Information Technology. A business is never truly finished protecting itself. Constant upgrades and improvements are being made to protect businesses from threats that are more adaptive and intelligent in design.
Why Managed IT Is the Proactive Solution
Compliance benchmarks, though they may be updated periodically, are reactionary in nature. After a large breach, action committees need to get additional laws and amendments passed to alter the original law. Unfortunately, this process takes time and requires evidence of need -such as a large breach- before it is enacted. Needless to say, simply being compliant prevents a business’s IT security from being up to date. As formerly stated, managed IT services help put a company’s focus back on managing their business rather than staying compliant. When a company employs the help of managed IT services for regulatory compliance, they acquire a team of IT professionals. This team uses its expertise to provide an advanced-network security program that not only meets compliance standards, but exceeds them. They proactively seek out potential hazards in the pipeline in an effort to eliminate any threat before it happens.
Is your business safe from the next wave of cyberthreats? Learn more about how RJ Young’s Managed IT Services can help your business stay secure and meet your industry-specific regulatory requirements by filling out our contact form or calling us at 800-347-1955.
RJ Young’s John T. Crunk Scholarship Program was established in 2004 to achieve a number of highly desirable objectives. This program seeks to assist the dependent children of our full-time employees with their college expenses. The scholarships are awarded based on the student’s academic achievements and activities. The goal for providing these scholarships is simple – to help our employees’ children attain the education they deserve, while preventing any financial strain on our employees. Since 2004, the John T. Crunk Scholarship Program has provided over 55 scholarships to our employees’ children. We are proud to recognize the recipients of this year’s scholarships.
Kimberly Reischman graduated with honors and in the top 10 of her class at Mount Pleasant High School in May 2018. Kimberly was a cheerleader all four years, was a member in HOSA, and has been working at JJ’s BBQ since the Spring of 2016. She is attending MTSU this fall and is studying Nursing. Her plans are to become a Nurse Practitioner. In her spare time, Kimberly enjoys hanging out with her friends.
Noah Houck is a Senior at Austin Peay State University and is a third-time recipient of the John T. Crunk Scholarship. At APSU, Noah majors in Communications with a focus in Journalism. Noah also works for the student newspaper as the sports editor and will soon be taking over the role of the managing editor. Noah’s experiences with sports journalism have allowed him to travel and cover sports for his school, while meeting a number of professionals across the U.S.
Kate Eikel is the daughter of Robert and Brandy Eikel and is currently attending the University of Tennessee at Knoxville, where she is studying Materials Science and Engineering. Kate is an active member of the 1794 Honors and Scholars Program, is involved in the Materials Research Society, and serves a mentor for the Society of Women Engineers at UT.
Hailey Hancock is the daughter of Harry and Tracy Merten and a 2018 graduate of Jo Byrns High School in Cedar Hill, TN. While in high school, Haley was active in Cheerleading, H.O.S.A , Middle TN Vocal Association, and Advanced Choir. She also helped prevent bullying and cyberbullying at school through her Words Hurt, a presentation program catered to underclassmen, at Jo Byrns High School. Hailey is currently a Freshman at Austin Peay State University majoring in Nursing.