Booths are being planned, collateral developed and promotional items ordered. Tradeshow season is upon us and many vendors are brainstorming strategies to capture the attention of event attendees, get recognition and drive engagement with their brand. As flash drives, ink pens and Frisbees are flying around the tradeshow floor, it can be difficult to stand out with promotional items. The bigger the tradeshow, the more difficult this can be for exhibitors.
One strategy to earn visibility and brand impressions is to root your brand into the tradeshow or event fundamentals by requesting sponsorship of key promotional items that will be attached to every event attendee.
Below are two key items to consider sponsoring:
- Tote Bags
Lots of exhibitors typically leads to lots of materials to tote around the showroom floor. Most events provide an event-sponsored tote bag for the convenience of attendees to collect collateral, promotional items and other information. It’s common to see these bags being carried at events and then being used to carry materials back home. Bag options range from various plastics to various cloth materials to meet every budget and allow for many printing options, including full color graphics.
Admission to networking, nametags and tickets are frequently displayed via lanyards that hang from the neck of every tradeshow attendee. These items typically have fabric that can be imprinted with a logo as well as a plastic vessel to hold nametags, that can also be imprinted.
Those are two ways to attach your brand to tradeshow attendees to ensure you are getting the most brand impression for your sponsorship dollars. Let us help you select promotional items and other needs to support your brand’s tradeshow presence.
Scott McCormick, Printing Division Sales Manager
Scott manages the print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time, he volunteers for multiple charitable organizations in the Nashville area.