With tremendous buzz behind “web-to-print” software, many marketers are turning to these platforms as a means to streamline marketing workflows. It’s important to look at this automation strategy as more than just an e-storefront software that allows users to order customized printed collateral on demand. Rather, view this strategy as a provider based solution capable of automating management of several key program areas. 

Below are some areas of marketing management that you can automate with web to print solutions.

  1. Brand Compliance: Protect and build brand equity by providing access to approved marketing materials and pre-approved customization options. Reduce the need to create un-approved “local” marketing collateral.
  2. Promotional Products Distribution: E-storefronts with web-to-print solutions may also be used as a portal to manage fulfillment of pre-approved, branded promotional products and apparel. Expand your web-to-print system to streamline all marketing orders into one portal. 
  3. Business Forms & Tools: Think beyond marketing to include training and financial products on the web-to-print portal.
  4. Budget Management: One demand and up-to-date reports are available to track expenses, leverage the tools to control spending by user or region and reduce manual labor for this task.
  5. Activity Tracking: Product usage reports provide a great platform to gauge activity levels of users and regions for specific programs.

These are key areas that you can automate through expanding your definition of web-to-print. With that, it is also important to evaluate the strategy as a solution and not a product and thus scrutinize the provider as such. See below for steps to how the RJ Young “Web-to-Print & Promotional Products” solution works. Click here to download.