In the age of digital files and communication, printed materials still play a big role in the vast majority of businesses. Everything from posters to flyers to brochures is used extensively to help a business grow and compete within their industry. However, the cost of outsourcing printing has many businesses thinking twice about placing their next order. Is outsourcing these print jobs the way to go, or should businesses seek to bring their printing needs in-house with production printing equipment?
There are a number of considerations at play here for businesses to examine. Cost is the most obvious concern for any business, but there is much more to the equation than just dollars and cents. Both options carry their own pros and cons. The better a company understands them, the easier it will be to make the best possible choice for their unique needs.
Comparing the Costs
Every business from small mom-and-pop shops to multinational corporations must adhere to a budget. Money does not grow on trees and printing budgets are no exception to the rule. In the past, outsourcing printing has often been seen as the more budget-friendly option, but that is beginning to change in the minds of business owners facing higher printing costs.
Part of this increase in the cost of outsourcing printing is that print providers have increased costs themselves, and then these costs are passed on to customers. For examples, USPS has reported increasing their rates on shipping. This means that printing companies must adjust their own rates to reflect the new costs their budgets must absorb.
However, building a printing production facility from the ground up is also a costly investment. Businesses that do not have the capital to purchase or lease their own production printing equipment may find that outsourcing continues to be their best option.
Ultimately, in-house printing equipment is an investment that will pay off down the line. Companies that want to bring their printing needs in-house may face high upfront costs, but will see savings as they print more and more materials. Businesses that don’t have the capital for this investment or do not feel they will use the production printers to their full potential may benefit most from using an outsourced print provider.
What Materials Are Being Printed?
Businesses that decide to handle printing in-house must carefully examine what kind of materials will be printed and if the volume will justify having the equipment on-hand. Printing small posters or brochures may be feasible for businesses, but other items, like large banners or window decals, may require specialized equipment that will not be used frequently enough to justify the cost.
Sometimes, businesses may want to consider a combination of in-house and outsourced printing solutions. In-House production printing equipment can handle the basic, high volume jobs while outsourced printing equipment is perfect for more niche jobs.
Who Will Manage the Printing and Design?
Depending on the needs of the business and the size of the operation, in-house designers and managers that focus on the printing needs of the business may be necessary. One huge benefit of this arrangement is that the business has complete control over their materials and campaigns from beginning to end.
However, the obvious downside to choosing this route is the cost and effort that goes into hiring and maintaining this kind of staff. Consider a professional in-house graphic designer. According to Indeed, they could command a wage of nearly $20 per hour. When outsourced printing, the costs and logistics are managed by the print provider. Since they service multiple clients, the cost of staff is essentially spread out, which helps keep printing costs low.
The ultimate question to ask is whether or not a business wants to take on this kind of responsibility associated with in-house print production. High-volume printers with unique needs may feel the cost is justified, while lower volume businesses may not be willing to take on that kind of expense.
Who Has the Control of Timelines?
Bringing control of printing in-house versus using outsourced print providers can have numerous benefits and downsides. One important consideration is timelines. In-house print production means that the business is absolutely in control of the turnaround time needed for a project. This is one of the main advantages of in-house production compared to outsourcing. There are no other clients being serviced and, as a result, the job can be completed on schedule.
Of course, the risks of timelines and schedules can be mitigated by placing orders with outsourced print providers well in advance. What a business must ask is how valuable complete control and rapid turnaround is to them. Most outsourced providers deliver quality work quickly, but nothing can beat the scheduling benefits of printing services being brought in-house.
Outsourced and In-House Production Printing Equipment: Two Great Options
There is no right or wrong way to do printing. There are many advantages of in-house production while the cost of outsourcing printing simply cannot be beaten for businesses that do a lower volume of printing.
To learn more about the benefits of printing services and production printing equipment, and whether or not printing should be brought in-house or left to an outsourced print provider, contact RJ Young today.
Few people are print experts. It’s a highly specialized industry that not many are aware of until it’s time to plan an event or develop a marketing strategy. Besides the owner of a print shop, it’s unlikely that you know enough about large-scale print jobs like those created on a wide format printer. Banner advertising or in-store events could turn into a disaster without expert input. Fortunately, print consultants can provide assistance throughout the entire process. An experienced consultant can help figure out the finer details of more complex print projects. Without a doubt, working with a consultant makes projects easier to execute and ensures optimal results.
A few key aspects of promotional material creating those print consultants can help with include:
- Handling issues with print suppliers
- Providing accurate estimates
- Determining the best print strategy
- Assisting in setting up specific print projects
No matter what the end goal is, consultants can help determine the best way to get there and advise along the way. This helps make sure that print jobs are more cost-efficient as a result.
How Effective are Print Consultants?
Print consultants can be a valuable asset when print requests are communicated clearly. Effective business marketing achieved through print advertising can create a snowball effect, with new customers bringing in additional customers. Whether a business is just getting off the ground or looking for new revenue streams, a successful print advertising campaign can consistently generate new leads.
The initial expense of a print consultant is small compared to investing in full-time resources. A consultant can come in and advise during pivotal moments of important projects. Some businesses don’t require a full-time print expert, but when they do, they can’t afford to let people make decisions who aren’t familiar with the intricate details involved in wide-format printing.
A print consultant can be provided with price matrices that define a set budget for a new marketing campaign. Simply put – print consultants make sure that printing quotes remain within the set budget. That’s why getting a quote from a consultant will offer greater advantages than purchasing print and promotional items directly. When directly purchased, all of the costs associated with those materials are not made clear, allowing for the possibility of being overcharged for a project.
That is where a print consultant can truly make a difference – by finding the best quote available for a specified budget. Without an experienced professional to offer advice, decision-makers often find themselves with no clear direction, which could result in monetary loss. For small to mid-size businesses operating on smaller profit margins, this can be a financial loss that they suffer from for a long time.
Expert Print Consultants Make A Huge Difference
In short, getting a quote from a consultant has key advantages over buying print and promotional items directly. No matter what the needs are, a print consultant is more efficient and effective than any other method. For a point of purchase display, trade show display, banner printing, or any other type of print advertising, there is no better choice than putting print jobs in the hands of an experienced print consultant.
At RJ Young, we have a team of top-notch print consultants on hand to help with all of your wide format printing and advertising production needs. All you need to give us is your logo and an idea. Our team will take care of the rest. Contact us today.
With new technology, social media platforms, and ways to reach audiences, people often believe that tried, tested, and true forms of print media have fallen out of favor. However, despite new mediums and forms of competition, print media still plays an important role in the success of businesses. Print is a tangible medium that still delivers great results for businesses that use it to help grow their customer base. Plus, as other technologies have entered the fray, printing technology has continued to advance and adapt to an ever-changing environment. There are several various ways that show that printing is still a very valuable information and marketing tool for businesses. Digital printing technology has given businesses more great ways to reach out to customers in order to grow their business.
People Still Love Business Cards
Smartphone ownership is exploding with 92% of people age 18 to 29 owning one. Today, most companies use smartphones for everything including setting calendar appointments and storing contact information. Many people thought that this would spell the end for paper business cards.
However, business cards are still as popular as ever. Despite the modern technology team members carry in their pockets, the trusty business card continues to be a tool in every professional’s arsenal. How have business cards survived the growth of smartphones?
It ultimately boils down to human nature. When professionals interact with one another, there is no better way to kill a conversation than to look at a smartphone. Entering a contact into a smartphone as someone provides the details is an awkward, impersonal experience. Instead, handing over a business card is a physical touchpoint that provides the same information in a way that allows the recipient to stay engaged in the conversation.
In addition, business cards are a great way to build a brand. Colorful business cards with bold logos are much more memorable than simply saving a phone number into a contact list. Digital printing technology has made business cards more exciting and unique than ever before. Plus, with print on demand services, it’s possible to replenish business card supplies quickly and easily.
Print Allows More Information to Be Shared
Print media is one of the best ways to get information out to people. When someone receives a flyer, for example, they are able to read the information at their own pace and as many times as they wish. They can keep the flyer to consult later at their own leisure.
This is in stark contrast to other forms of marketing. Radio and television only give advertisers 15- or 30-second time slots to share their message. An online advertisement is usually short and requires viewers to click on it in order to see more information.
Using print, advertisers do not have these constraints. A business can advertise multiple services, share several locations, and go into greater detail about products or special offers. There is also no telling how many different sets of eyes may view a flyer or other form of print marketing. People post flyers in their workplace, pass them to friends, and share them on social media.
Print Advertising Can Be Targeted
Many people talk about online marketing as the best way to target specific people. However, print marketing can also be very effectively targeted to specific users. For example, a niche product store may want to create a monthly print newsletter for their clients to take home. This newsletter can share information about products and services that clients are interested in.
Businesses are always looking to close more sales when customers visit their location. Creating a handy, one-page buyers guide that provides helpful information about products is a great way to keep products in front of potential clients. If they don’t make a purchase right away, they will have a unique piece of marketing with them to ensure a business stays top of mind. With print-on-demand services, companies can ensure that their buyers guide is always up-to-date and fit for the season.
Stand Out with Stunning Display Printing
Many people underestimate the importance of standing out and capturing the eye of potential customers. Trade shows are one of the best ways to reach potential new customers. Businesses need to ensure that their display will stand out among the competition, which may be, quite literally, right beside them.
Detailed, colorful display printing can instantly make a trade show booth more attractive to potential buyers. With advances in digital printing technology, the only limit to the design put into display printing concepts is creativity.
Once a company has drawn people in, they can provide them with other printing marketing materials that may be specific to the trade show. This combines some of the methods discussed above. Of course, print-on-demand services can help ensure that companies are ready with whatever documents are necessary.
Stand Out in the Best Way Possible
From business card to display printing, there are still plenty of great ways to incorporate print marketing into an overall marketing strategy.
If you need assistance with your digital print marketing, or you are looking for print on demand services to bring your idea to life, contact us at RJ Young today.
We are halfway through 2018, and RJ Young is ready to help you meet all of your business resolutions that you may have forgotten about this year. Over the last few months, we have helped businesses identify ten ways to simplify their business, from outsourced IT services to having a one-stop shop for your office technology needs.. Read more about how we can help you grow your brand with custom promotional items. From small business promotional items to large scale marketing campaigns, RJ Young can do it all. Let us help you make 2018 the year you simplify your printing and technology needs.
Promotional Items = Fantastic ROI
Do you see other brands thriving with their logo on everything from ballpoint pens to water bottles? Do you feel like promotional products are too expensive, or don’t offer enough ROI for your business? Actually, promotional items can generate up to 50% more recall rate for potential customers than traditional media buys! Our team of specialists can work with you personally to find the best items to meet your goals, budget, and timeline.
But I Don’t Know How to Make Promotional Items …
Our Promotional Specialists can help you identify the best marketing swag you can create based on your industry, event, budget, timeline and other key factors. You can be as involved as you want–from just giving us your logo to submitting full designs. Don’t have an in-house designer?
No worries, from artwork to logos, we have you taken care of. Our graphic designers will work with you personally to create the perfect art piece for your promotion items. Our team of specialists offers step-by-step assistance throughout the entire print process for a customized and personal approach to printing.
3 Steps to Brand-Changing Promotional Items
Accelerate your brand’s recognition with promotional items from RJ Young. It’s this simple!
Step 1: Contact us through phone, email, live chat, and fill out your free project quote!
One of our Promotion Specialists will contact you personally about your quote to begin your personalized step-by-step process that understands your goals, budget, and timeline.
Step 2: Submit your logo
Give us your logo, brand standards, and messaging. We’ll take care of the rest! Whether you’re a small business or large, our specialists will make sure that all items meet your standards throughout the process.
Step 3: Watch Your Brand Grow
Do you find yourself customizing business cards, brochures, posters, and more for different team members or locations? Our specialists make sure that your step-by-step experience is a positive one quality promotional materials, your brand awareness will only grow faster. See your brand everywhere!
Let Our Customized Brand Central Make Life Easier
Make life easier with a custom Brand Central Site. Let us create a personalized portal for your business. Our team of designers will work with you to upload templates, brand standards, business cards, brochures, and any other products you decide for your company to access and customize whenever they need to. Each user will have individual log-ins for the store and the ability to personalize their order themselves through the site.
Your customized brand central will be home for all your marketing requests. Upload your brand standards, marketing materials, promotional items, apparel and more. All users need to do is log in, select the items, and order, we will take care of the rest. This helps you save money by not having massive inventories laying around on site and save time by having everything in one central location. No more email chains to keep track of. We can also customize your portal to look like your current website or any other way you like. This way users may not even notice they are using a different site.
How is this better than the internet?
You’re busy! You have so many decisions to make. Let us handle this for you. Give us your goals, budget, and timeline; we can take it from there.
What Kind of Promotional Items Does RJ Young Offer?
RJ Young offers a full suite of promotional items perfect for your business, including:
- Business cards, letterhead, and other stationery
- Shirts, jackets, hats and other wearables
- Yard signs, window clings, and other custom signage
- Don’t see what you need? Let us know! Our experienced team has an extensive selection of products, from traditional to trendy, for you to choose from and we work with many manufacturers to source exactly what you want – to reach YOUR target audience.
Fill out your free project quote today to get started growing your brand with promotional items. You can also visit our Promo Shop for 24/7 access to everything promotions. Browse options, upload artwork, see virtual proofs and more! Visit our site today.
Summer is the ideal time for marketing your brand. From concerts and festivals to holidays, there are endless opportunities for you to promote your company this summer. What better way to get your company’s name out there than through the use of unique promotional items that are tailor-made to set you apart? We have collected a list of the top 7 promotional items for this Summer.
Regardless of what promotional items you want for your company, our experts at RJ Young will make your promotional idea reality. After all, it’s your logo and your imagination-the possibilities are limitless.
Schedule a consultation with one of our promo specialists today!
Booths are being planned, collateral developed and promotional items ordered. Tradeshow season is upon us and many vendors are brainstorming strategies to capture the attention of event attendees, get recognition and drive engagement with their brand. As flash drives, ink pens and Frisbees are flying around the tradeshow floor, it can be difficult to stand out with promotional items. The bigger the tradeshow, the more difficult this can be for exhibitors.
One strategy to earn visibility and brand impressions is to root your brand into the tradeshow or event fundamentals by requesting sponsorship of key promotional items that will be attached to every event attendee.
Below are two key items to consider sponsoring:
- Tote Bags
Lots of exhibitors typically leads to lots of materials to tote around the showroom floor. Most events provide an event-sponsored tote bag for the convenience of attendees to collect collateral, promotional items and other information. It’s common to see these bags being carried at events and then being used to carry materials back home. Bag options range from various plastics to various cloth materials to meet every budget and allow for many printing options, including full color graphics.
Admission to networking, nametags and tickets are frequently displayed via lanyards that hang from the neck of every tradeshow attendee. These items typically have fabric that can be imprinted with a logo as well as a plastic vessel to hold nametags, that can also be imprinted.
Those are two ways to attach your brand to tradeshow attendees to ensure you are getting the most brand impression for your sponsorship dollars. Let us help you select promotional items and other needs to support your brand’s tradeshow presence.
Scott McCormick, Printing Division Sales Manager
Scott manages the print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time, he volunteers for multiple charitable organizations in the Nashville area.
Managed Print Services is a hot topic in the business world today. The Managed Print Services Association defines MPS as “the active management, and optimization, of document output devices and related business processes.”
Printing costs are one of the largest unreported expenses for a business. According to industry analysis, print related costs can eat up as much as 15% of an organization’s annual spending, and 90% of companies do not track how much they spend on producing and maintaining documents. Companies are very concerned with the acquisition cost of a new printer. Everyone is looking for the best deal when they buy a new printer. Very little consideration is placed on the total cost of ownership however. Devices that are inexpensive to acquire are often very costly to operate.
Printing is not only very expensive, but it has a huge impact on the environment. The average worker prints 10,000 sheet of paper each year. 8,333 sheets of standard letter paper (8.5 x 11”) equals 1 tree (40 ft. tall and 7 in. wide), so on average, workers are killing more than 1 tree by themselves each year.
Through RJYoung’s Managed Print Services, we provide our customers the ability to certifiably reduce their environmental impact by automatically planting trees across a global network of reforestation projects. We have the ability to measure a customer’s paper consumption, and trees can be automatically releafed across Certified Global Reforestation Projects on a monthly basis to continually offset the environmental impact.
RJ Young’s MPS Program allows our customers to reduce their environmental footprint while ensuring sustainable business practices. Our customers can review and decide where to plant their trees across a network of Certified Global Reforestation Projects. RJYoung also provides our customers with the ability to seamlessly connect and integrate their account to their Twitter and Facebook accounts to promote their impact and participation in sustainable business practices.