In the age of digital files and communication, printed materials still play a big role in the vast majority of businesses. Everything from posters to flyers to brochures is used extensively to help a business grow and compete within their industry. However, the cost of outsourcing printing has many businesses thinking twice about placing their next order. Is outsourcing these print jobs the way to go, or should businesses seek to bring their printing needs in-house with production printing equipment?
There are a number of considerations at play here for businesses to examine. Cost is the most obvious concern for any business, but there is much more to the equation than just dollars and cents. Both options carry their own pros and cons. The better a company understands them, the easier it will be to make the best possible choice for their unique needs.
Comparing the Costs
Every business from small mom-and-pop shops to multinational corporations must adhere to a budget. Money does not grow on trees and printing budgets are no exception to the rule. In the past, outsourcing printing has often been seen as the more budget-friendly option, but that is beginning to change in the minds of business owners facing higher printing costs.
Part of this increase in the cost of outsourcing printing is that print providers have increased costs themselves, and then these costs are passed on to customers. For examples, USPS has reported increasing their rates on shipping. This means that printing companies must adjust their own rates to reflect the new costs their budgets must absorb.
However, building a printing production facility from the ground up is also a costly investment. Businesses that do not have the capital to purchase or lease their own production printing equipment may find that outsourcing continues to be their best option.
Ultimately, in-house printing equipment is an investment that will pay off down the line. Companies that want to bring their printing needs in-house may face high upfront costs, but will see savings as they print more and more materials. Businesses that don’t have the capital for this investment or do not feel they will use the production printers to their full potential may benefit most from using an outsourced print provider.
What Materials Are Being Printed?
Businesses that decide to handle printing in-house must carefully examine what kind of materials will be printed and if the volume will justify having the equipment on-hand. Printing small posters or brochures may be feasible for businesses, but other items, like large banners or window decals, may require specialized equipment that will not be used frequently enough to justify the cost.
Sometimes, businesses may want to consider a combination of in-house and outsourced printing solutions. In-House production printing equipment can handle the basic, high volume jobs while outsourced printing equipment is perfect for more niche jobs.
Who Will Manage the Printing and Design?
Depending on the needs of the business and the size of the operation, in-house designers and managers that focus on the printing needs of the business may be necessary. One huge benefit of this arrangement is that the business has complete control over their materials and campaigns from beginning to end.
However, the obvious downside to choosing this route is the cost and effort that goes into hiring and maintaining this kind of staff. Consider a professional in-house graphic designer. According to Indeed, they could command a wage of nearly $20 per hour. When outsourced printing, the costs and logistics are managed by the print provider. Since they service multiple clients, the cost of staff is essentially spread out, which helps keep printing costs low.
The ultimate question to ask is whether or not a business wants to take on this kind of responsibility associated with in-house print production. High-volume printers with unique needs may feel the cost is justified, while lower volume businesses may not be willing to take on that kind of expense.
Who Has the Control of Timelines?
Bringing control of printing in-house versus using outsourced print providers can have numerous benefits and downsides. One important consideration is timelines. In-house print production means that the business is absolutely in control of the turnaround time needed for a project. This is one of the main advantages of in-house production compared to outsourcing. There are no other clients being serviced and, as a result, the job can be completed on schedule.
Of course, the risks of timelines and schedules can be mitigated by placing orders with outsourced print providers well in advance. What a business must ask is how valuable complete control and rapid turnaround is to them. Most outsourced providers deliver quality work quickly, but nothing can beat the scheduling benefits of printing services being brought in-house.
Outsourced and In-House Production Printing Equipment: Two Great Options
There is no right or wrong way to do printing. There are many advantages of in-house production while the cost of outsourcing printing simply cannot be beaten for businesses that do a lower volume of printing.
To learn more about the benefits of printing services and production printing equipment, and whether or not printing should be brought in-house or left to an outsourced print provider, contact RJ Young today.
With new technology, social media platforms, and ways to reach audiences, people often believe that tried, tested, and true forms of print media have fallen out of favor. However, despite new mediums and forms of competition, print media still plays an important role in the success of businesses. Print is a tangible medium that still delivers great results for businesses that use it to help grow their customer base. Plus, as other technologies have entered the fray, printing technology has continued to advance and adapt to an ever-changing environment. There are several various ways that show that printing is still a very valuable information and marketing tool for businesses. Digital printing technology has given businesses more great ways to reach out to customers in order to grow their business.
People Still Love Business Cards
Smartphone ownership is exploding with 92% of people age 18 to 29 owning one. Today, most companies use smartphones for everything including setting calendar appointments and storing contact information. Many people thought that this would spell the end for paper business cards.
However, business cards are still as popular as ever. Despite the modern technology team members carry in their pockets, the trusty business card continues to be a tool in every professional’s arsenal. How have business cards survived the growth of smartphones?
It ultimately boils down to human nature. When professionals interact with one another, there is no better way to kill a conversation than to look at a smartphone. Entering a contact into a smartphone as someone provides the details is an awkward, impersonal experience. Instead, handing over a business card is a physical touchpoint that provides the same information in a way that allows the recipient to stay engaged in the conversation.
In addition, business cards are a great way to build a brand. Colorful business cards with bold logos are much more memorable than simply saving a phone number into a contact list. Digital printing technology has made business cards more exciting and unique than ever before. Plus, with print on demand services, it’s possible to replenish business card supplies quickly and easily.
Print Allows More Information to Be Shared
Print media is one of the best ways to get information out to people. When someone receives a flyer, for example, they are able to read the information at their own pace and as many times as they wish. They can keep the flyer to consult later at their own leisure.
This is in stark contrast to other forms of marketing. Radio and television only give advertisers 15- or 30-second time slots to share their message. An online advertisement is usually short and requires viewers to click on it in order to see more information.
Using print, advertisers do not have these constraints. A business can advertise multiple services, share several locations, and go into greater detail about products or special offers. There is also no telling how many different sets of eyes may view a flyer or other form of print marketing. People post flyers in their workplace, pass them to friends, and share them on social media.
Print Advertising Can Be Targeted
Many people talk about online marketing as the best way to target specific people. However, print marketing can also be very effectively targeted to specific users. For example, a niche product store may want to create a monthly print newsletter for their clients to take home. This newsletter can share information about products and services that clients are interested in.
Businesses are always looking to close more sales when customers visit their location. Creating a handy, one-page buyers guide that provides helpful information about products is a great way to keep products in front of potential clients. If they don’t make a purchase right away, they will have a unique piece of marketing with them to ensure a business stays top of mind. With print-on-demand services, companies can ensure that their buyers guide is always up-to-date and fit for the season.
Stand Out with Stunning Display Printing
Many people underestimate the importance of standing out and capturing the eye of potential customers. Trade shows are one of the best ways to reach potential new customers. Businesses need to ensure that their display will stand out among the competition, which may be, quite literally, right beside them.
Detailed, colorful display printing can instantly make a trade show booth more attractive to potential buyers. With advances in digital printing technology, the only limit to the design put into display printing concepts is creativity.
Once a company has drawn people in, they can provide them with other printing marketing materials that may be specific to the trade show. This combines some of the methods discussed above. Of course, print-on-demand services can help ensure that companies are ready with whatever documents are necessary.
Stand Out in the Best Way Possible
From business card to display printing, there are still plenty of great ways to incorporate print marketing into an overall marketing strategy.
If you need assistance with your digital print marketing, or you are looking for print on demand services to bring your idea to life, contact us at RJ Young today.
We are halfway through 2018, and RJ Young is ready to help you meet all of your business resolutions that you may have forgotten about this year. Over the last few months, we have helped businesses identify ten ways to simplify their business, from outsourced IT services to having a one-stop shop for your office technology needs.. Read more about how we can help you grow your brand with custom promotional items. From small business promotional items to large scale marketing campaigns, RJ Young can do it all. Let us help you make 2018 the year you simplify your printing and technology needs.
Promotional Items = Fantastic ROI
Do you see other brands thriving with their logo on everything from ballpoint pens to water bottles? Do you feel like promotional products are too expensive, or don’t offer enough ROI for your business? Actually, promotional items can generate up to 50% more recall rate for potential customers than traditional media buys! Our team of specialists can work with you personally to find the best items to meet your goals, budget, and timeline.
But I Don’t Know How to Make Promotional Items …
Our Promotional Specialists can help you identify the best marketing swag you can create based on your industry, event, budget, timeline and other key factors. You can be as involved as you want–from just giving us your logo to submitting full designs. Don’t have an in-house designer?
No worries, from artwork to logos, we have you taken care of. Our graphic designers will work with you personally to create the perfect art piece for your promotion items. Our team of specialists offers step-by-step assistance throughout the entire print process for a customized and personal approach to printing.
3 Steps to Brand-Changing Promotional Items
Accelerate your brand’s recognition with promotional items from RJ Young. It’s this simple!
Step 1: Contact us through phone, email, live chat, and fill out your free project quote!
One of our Promotion Specialists will contact you personally about your quote to begin your personalized step-by-step process that understands your goals, budget, and timeline.
Step 2: Submit your logo
Give us your logo, brand standards, and messaging. We’ll take care of the rest! Whether you’re a small business or large, our specialists will make sure that all items meet your standards throughout the process.
Step 3: Watch Your Brand Grow
Do you find yourself customizing business cards, brochures, posters, and more for different team members or locations? Our specialists make sure that your step-by-step experience is a positive one quality promotional materials, your brand awareness will only grow faster. See your brand everywhere!
Let Our Customized Brand Central Make Life Easier
Make life easier with a custom Brand Central Site. Let us create a personalized portal for your business. Our team of designers will work with you to upload templates, brand standards, business cards, brochures, and any other products you decide for your company to access and customize whenever they need to. Each user will have individual log-ins for the store and the ability to personalize their order themselves through the site.
Your customized brand central will be home for all your marketing requests. Upload your brand standards, marketing materials, promotional items, apparel and more. All users need to do is log in, select the items, and order, we will take care of the rest. This helps you save money by not having massive inventories laying around on site and save time by having everything in one central location. No more email chains to keep track of. We can also customize your portal to look like your current website or any other way you like. This way users may not even notice they are using a different site.
How is this better than the internet?
You’re busy! You have so many decisions to make. Let us handle this for you. Give us your goals, budget, and timeline; we can take it from there.
What Kind of Promotional Items Does RJ Young Offer?
RJ Young offers a full suite of promotional items perfect for your business, including:
- Business cards, letterhead, and other stationery
- Shirts, jackets, hats and other wearables
- Yard signs, window clings, and other custom signage
- Don’t see what you need? Let us know! Our experienced team has an extensive selection of products, from traditional to trendy, for you to choose from and we work with many manufacturers to source exactly what you want – to reach YOUR target audience.
Fill out your free project quote today to get started growing your brand with promotional items. You can also visit our Promo Shop for 24/7 access to everything promotions. Browse options, upload artwork, see virtual proofs and more! Visit our site today.
Are you paying too much for your old small business printer copier? Have you thought about updating your office printers and copiers to newer, faster—even cheaper! —models.
You may think that you are saving money by keeping your old small business printer copier, but you can gain efficiencies by updating them to new models.
Here are four ways new model printers save you money:
1. New Printer and Copier Models Use Less Energy
Lower energy costs have twofold benefits – they save you money, and they are better for the environment.
2. Supplies Cost Less for Newer Machines
More efficient toner usage and more paper options mean significant savings. Print more in-house with more paper options, saving you the cost of using another print shop.
3. Cost of Ownership is Lower
With the savings in energy, toner, and other supplies, newer machines cost less to maintain over time—decreasing your overall cost of ownership when it is amortized across these areas.
4. More Software Compatibility
More modern technology in updated small business printer copier products connects to faster, more intuitive software programs in your computers. Printing and copying become faster and more connected to your workflow, which will save your employees time and your money.
Leasing vs. Purchasing a Small Business Printer Copier
Now that we’ve covered why newer model printers and copiers can save you money, you may realize that it would be beneficial always to have the latest models. Leasing printers, copiers, and other office equipment from RJ Young will make sure you are still up to date and utilize the most efficient technology for your business. Learn more about leasing printers from RJ Young here.
Your business runs on printing and copying, so why not make it the most efficient part of your business? Newer technology doesn’t automatically mean higher costs. In fact, you’ll likely find that updating to faster, smarter, more connected printers will save you time and money. Learn more about small business printer copier solutions and leasing and purchasing options from RJ Young by contacting us.
For a digital world, we sure use a lot of paper. Unfortunately, up to 90% of companies do not track how much they spend on producing and maintaining documents – their true printing cost.
Managed Print Services Save Money
Water coolers may be a relic of the past, but plenty of employees still congregate around the printers. Printing continues to be one of the most significant unreported business expenses. In fact, it can account for up to 15% of annual business spending.
Most small to mid-sized businesses only spend around 8% on marketing, so imagine what more you could do by saving just a few percentage points on printing. Nine out of ten companies do not track their printing costs; therefore, they have little or no idea how much they spend on printing.
RJ Young’s Managed Print Services offer one flat fee for equipment rental and maintenance, toner and other supplies. Your company can allocate a set number of prints for departments, track who needs the most printing (and who doesn’t) and know exactly how much your service and paper costs contribute to your expenses.
RJ Young’s team of Managed Print Service specialists will develop a custom plan for your organization after a comprehensive site assessment. Your plan will include exactly which printing technology you need based on your production requirements.
A Business’s Total Printing Costs
An organization’s Total Printing Costs (TPC) are often underestimated and unmanaged. Total Printing Costs include printed documents, outsourced printing, printers, service and repairs, and supplies. Understanding and controlling the TPC is an opportunity to save 30% or more for most organizations.
Small Business Printing Facts
- 44% of printing is avoidable or unnecessary
- 21% of printouts are thrown away
- The average number of times a document is copied or printed is 19x
- The average worker prints 10,000 sheets
RJ Young will supply all your office printing needs for one flat fee so you can save up to 30% on your current printing costs.
A Total Printing Costs Program
Implement a program to take control of Total Printing Costs with a Managed Printing Services Program. A TPC program includes printers, service & repairs, and supplies for one fixed monthly fee.
Everything But The Paper
The benefits of a TPC program include a fixed budget, no inventory, the support of an IT team, and managers focused on other initiatives in addition to monitoring and tracking. Review our Total Printing Costs Infographic below, then complete the online form. A local RJ Young specialist will follow up with you and provide you with your free TPC small-business quote.
Interested in discovering how managed print services can save your company time, money and supplies? Contact RJ Young today to speak with a printing specialist.
Steve Goldstein – Major Accounts Representative
Steve has been in the industry for 5 years and became part of the RJYoung team in 2015. His focus has been to provide the highest level of service to his customers who seek to brand their organization through print, promotional items and branded apparel. Steve has been a part of the Nashville community for over 20 years and works out of the Nashville office.
With tremendous buzz behind “web-to-print” software, many marketers are turning to these platforms as a means to streamline marketing workflows. It’s important to look at this automation strategy as more than just an e-storefront software that allows users to order customized printed collateral on demand. Rather, view this strategy as a provider based solution capable of automating management of several key program areas.
Below are some areas of marketing management that you can automate with web to print solutions.
- Brand Compliance: Protect and build brand equity by providing access to approved marketing materials and pre-approved customization options. Reduce the need to create un-approved “local” marketing collateral.
- Promotional Products Distribution: E-storefronts with web-to-print solutions may also be used as a portal to manage fulfillment of pre-approved, branded promotional products and apparel. Expand your web-to-print system to streamline all marketing orders into one portal.
- Business Forms & Tools: Think beyond marketing to include training and financial products on the web-to-print portal.
- Budget Management: One demand and up-to-date reports are available to track expenses, leverage the tools to control spending by user or region and reduce manual labor for this task.
- Activity Tracking: Product usage reports provide a great platform to gauge activity levels of users and regions for specific programs.
These are key areas that you can automate through expanding your definition of web-to-print. With that, it is also important to evaluate the strategy as a solution and not a product and thus scrutinize the provider as such. See below for steps to how the RJ Young “Web-to-Print & Promotional Products” solution works. Click here to download.
Modern marketers are challenged to deliver materials “better, faster, cheaper, now!” When printing marketing collateral that equates to: high quality production, specialty papers, distinctive finishes, personalized messages, lesser budgets and tight (e.g. “we needed it yesterday”) timelines.
As early as five-years ago, offset printing, gang printing, black plate changes, generic messages and large print runs to inventory were the strategies to meet these demands.
Today, you can have it all with two steps. First, leverage advances in digital multi-functional printing devices. Second, employ marketing asset management software (AKA a web-to-print solution or Digital Storefront). These two things combined make high quality, on-demand printing and fulfillment of custom marketing materials possible.
Digital Printing Advancements
The first step to achieving it all is selecting in-house equipment or a printing partner with advanced digital production printing devices. Advanced digital printing technology allows for high quality printing, traditionally only achieved through offset printing. This includes accommodating specialty media, custom binding and advanced finishes such as aqueous coatings, color matching inks and even white ink. The equipment is also capable of executing variable data output for customized pieces.
These advancements make short runs of high quality, custom collateral affordable, or less expensive than traditional methods as you can print on demand with no large inventories and little to no waste.
Marketing Asset Management Software
The second step to having it all is selecting a marketing asset management tool, also referred to as web-to-print software or a Digital Storefront solution. This online software provides online intranets/portals to help organizations centralize, customize and distribute marketing assets and collateral. If you are looking for a solution to control your printing budget, this tool is the perfect solution, allowing you to set individual budgets or entire facility budgets with no ability to exceed without approval.
This empowers pre-approved sales teams, field marketers, and partners to create custom pieces that adhere to all corporate brand standards by selecting from pre-approved templates and variable data. Creative files are auto-generated, eliminating the need for graphic designers to version materials and for brand managers to approve materials.
These online portals are also act as a storefront for promotional and wearable items, so your complete marketing store is in one centralized portal. User log ins can also be linked to budgets to assist in budget management.
Once you leverage an online portal for creating custom collateral, this can be sent to digital production printing shops or equipment in-house and printed on demand, quickly and seamlessly.
Simply put, you can have it all with digital printing on demand and online marketing asset management software. No creative bottlenecks and with high quality outputs. For a truly seamless experience you can also seek a partner to source and warehouse promotional items for a complete end-to-end on-demand solution.
Scott manages the digital print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time he volunteers for multiple charitable organizations in the Nashville area.
Take your efforts beyond the recycling bin.
April 22 will mark the 40th anniversary of Earth Day, a day marked to boost awareness about environmental responsibility. Earth Day has given many friends of the environment a platform from which to launch recommendations for being more green—at home and in their workspaces.
At the office, a greener workplace can mean a smaller environmental footprint, increased perception of corporate responsibility and even good news for the bottom line for many businesses, specifically when it comes to automating and digitizing paper based processes.
As we approach Earth Day, we want to give you seven great ways to make your office a greener, earth friendly environment, beyond the paper recycling bin.
1. Go Paperless
Digitize paper-based document information for digital storage, retrieval and access to information, reducing the dependency on paper and filing cabinets.
2. Energy Efficient Office Equipment
Advances in technology make for more energy efficient equipment and most equipment has energy saving functionality. Ask about these options when leasing or purchasing office equipment.
3. Eco-Friendly Toner & Toner Recycling Programs
Remanufactured toner cartridges and remanufactured ink cartridges are inspected and assembled to high quality standards for optimal performance in your equipment. Ask about recycled products as well as outlets to recycle your ink and toner cartridges.
This software integrates with your company’s print software and measure paper consumption in real time. Automatically offset your paper consumption through reforestation projects across the planet.
5. Print Output Management Solutions
Control paper at the point of printing with badge-swipe and user-authentication technology, requiring users to release print jobs and reducing wasted non-business critical printing.
6. On-Demand Printing
In-house digital printing capabilities have advanced to allow many print jobs previously outsourced to be completed in-house, and on-demand. Short, small run quantities of printed collateral eliminates the waste associated with printing large volumes of warehoused materials.
7. Manage Total Printing Costs with MPS
Evaluate your printing environment, develop the optimal plan for efficiently printing in your organization and control printing costs with a managed print services program. These programs require you to pay a flat monthly fee for equipment, service and supplies, and in return partners maximize efficiency of you print fleet.
It’s easy to start with reducing and recycling your paper consumption to go green. However, we encourage you to work with your office solutions provider to see how you can go beyond the recycling bin with your efforts to improve corporate responsibility and the corporate bottom line.
As the world becomes more and more tech savvy are your client gifts or tradeshow items keeping pace?
You pass out the items to create a feel good moment and keep your company top of mind. While everyone still enjoys a good pen or a koozie, have you considered items that will be as connected to the recipient as their mobile devices? As technology increasingly becomes a larger part of everyday life, tech savvy promo items should become part of your promotional item branding strategy.
We have provided a list of our tech savvy promotional items to get you started:
These mobile charges or power banks charge smartphones, MP3 players and more. The one pictured, measures 2 ½” x ½” and has a USB port for plugging in your mobile device. This is a great giveaway that users will keep near their mobile devices, use regularly and thank you for it.
Ever get tired of carrying around your cell phone and a wallet? Then we’ve got you covered. This silicon rubber wallet has an adhesive back, fits on most flat backed smart phones, including the iPhone 5 and Galaxy S4. It fits up to 3 cards in the slot including credit cards, driver’s license and hotel keys. Your company will always be top of mind when someone uses their phone or pays for something.
Do you have any key chains that are functional? Let us introduce you to this multipurpose product. Not only is it a keychain it’s also a cell phone stand that has a removable felt pad which can be used to clean your screen. This is sure to stay near a desk or mobile phone.
This handy device is a perfect All-In-One cleansing solution for your screen and keyboard. It has a built-in screen cleaning pad that helps cleans screens of smartphones, tablets, laptops and monitors. It also has a cleaning brush that removes dirt and lint from your keyboard! At only 4” x 1.25” it’s a perfect size to keep beside a keyboard or on the desk.
Keep pace, make your gifts or tradeshow items connected to tech users and keep your brand top-of-mind.
Scott McCormick – Printing Division Sales Manager
Scott manages the print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time, he volunteers for multiple charitable organizations in the Nashville area.