In the age of digital files and communication, printed materials still play a big role in the vast majority of businesses. Everything from posters to flyers to brochures is used extensively to help a business grow and compete within their industry. However, the cost of outsourcing printing has many businesses thinking twice about placing their next order. Is outsourcing these print jobs the way to go, or should businesses seek to bring their printing needs in-house with production printing equipment?
There are a number of considerations at play here for businesses to examine. Cost is the most obvious concern for any business, but there is much more to the equation than just dollars and cents. Both options carry their own pros and cons. The better a company understands them, the easier it will be to make the best possible choice for their unique needs.
Comparing the Costs
Every business from small mom-and-pop shops to multinational corporations must adhere to a budget. Money does not grow on trees and printing budgets are no exception to the rule. In the past, outsourcing printing has often been seen as the more budget-friendly option, but that is beginning to change in the minds of business owners facing higher printing costs.
Part of this increase in the cost of outsourcing printing is that print providers have increased costs themselves, and then these costs are passed on to customers. For examples, USPS has reported increasing their rates on shipping. This means that printing companies must adjust their own rates to reflect the new costs their budgets must absorb.
However, building a printing production facility from the ground up is also a costly investment. Businesses that do not have the capital to purchase or lease their own production printing equipment may find that outsourcing continues to be their best option.
Ultimately, in-house printing equipment is an investment that will pay off down the line. Companies that want to bring their printing needs in-house may face high upfront costs, but will see savings as they print more and more materials. Businesses that don’t have the capital for this investment or do not feel they will use the production printers to their full potential may benefit most from using an outsourced print provider.
What Materials Are Being Printed?
Businesses that decide to handle printing in-house must carefully examine what kind of materials will be printed and if the volume will justify having the equipment on-hand. Printing small posters or brochures may be feasible for businesses, but other items, like large banners or window decals, may require specialized equipment that will not be used frequently enough to justify the cost.
Sometimes, businesses may want to consider a combination of in-house and outsourced printing solutions. In-House production printing equipment can handle the basic, high volume jobs while outsourced printing equipment is perfect for more niche jobs.
Who Will Manage the Printing and Design?
Depending on the needs of the business and the size of the operation, in-house designers and managers that focus on the printing needs of the business may be necessary. One huge benefit of this arrangement is that the business has complete control over their materials and campaigns from beginning to end.
However, the obvious downside to choosing this route is the cost and effort that goes into hiring and maintaining this kind of staff. Consider a professional in-house graphic designer. According to Indeed, they could command a wage of nearly $20 per hour. When outsourced printing, the costs and logistics are managed by the print provider. Since they service multiple clients, the cost of staff is essentially spread out, which helps keep printing costs low.
The ultimate question to ask is whether or not a business wants to take on this kind of responsibility associated with in-house print production. High-volume printers with unique needs may feel the cost is justified, while lower volume businesses may not be willing to take on that kind of expense.
Who Has the Control of Timelines?
Bringing control of printing in-house versus using outsourced print providers can have numerous benefits and downsides. One important consideration is timelines. In-house print production means that the business is absolutely in control of the turnaround time needed for a project. This is one of the main advantages of in-house production compared to outsourcing. There are no other clients being serviced and, as a result, the job can be completed on schedule.
Of course, the risks of timelines and schedules can be mitigated by placing orders with outsourced print providers well in advance. What a business must ask is how valuable complete control and rapid turnaround is to them. Most outsourced providers deliver quality work quickly, but nothing can beat the scheduling benefits of printing services being brought in-house.
Outsourced and In-House Production Printing Equipment: Two Great Options
There is no right or wrong way to do printing. There are many advantages of in-house production while the cost of outsourcing printing simply cannot be beaten for businesses that do a lower volume of printing.
To learn more about the benefits of printing services and production printing equipment, and whether or not printing should be brought in-house or left to an outsourced print provider, contact RJ Young today.
The multi-function printer is designed to do it all: printing, scanning, and copying in color or grayscale. However, with the immense selection of printers available, how does an organization decide which is best? The answer depends on an organization’s printing needs and habits. Outlined below are the pros and cons of an inkjet or laser multi-function printer for business use.
Inkjet vs. Laser: What Is the Difference?
Inkjet and laser printing are two different types of printing technologies. Understanding this explains why they produce different printing results.
Inkjet printers print tiny dots of different color inks which are combined on paper, creating a wide range of colors. When printing photograph-quality images on regular paper from an inkjet printer, the print may still feel wet for several minutes since there is no heat, or an alternative method, to set the ink.
Conversely, laser printers use the same basic technology as photocopiers. A laser scans back and forth over a photoconductive drum, creating regions of static. The regions of static allow particles of toner to stick to it. When paper rolls under the drum, toner transfers to it. The fuser then binds the toner to the paper with heat, producing a dry printed product.
When an Inkjet Multi-Function Printer Is Best
Modern inkjets offer stunning color quality and flexible paper options. However, these capabilities far surpass what most businesses need. Choose an inkjet only when both needs exist:
1. Photo-Quality Color Printing
Companies that routinely print gallery or photo-quality color images may be served best by an inkjet printer. They easily print vibrant images with depth and clarity.
While recent advances in technology have led to the color inkjet multi-function printer becoming more efficient than their predecessors, inkjet printing still costs more than laser printing. Inkjet printers are not recommended as the sole printer for offices that also print business documents on a regular basis.
2. Printing on Multiple Types of Paper
Inkjet multi-function printers handle a wider range of paper types than many laser printers. Media stock is not made to withstand the heat from the fuser in a laser printer. It could melt, damaging the hardware along with the printed items. Similarly, paper stocks of certain textures may not allow enough heat in the grooves to properly bond the toner polymers.
Users should always look for products labeled as compatible for laser printers, whereas the result is more consistent with inkjet printers, no matter the paper type or stock.
When a Laser Multi-Function Printer Is Best
Laser printers remain an office staple, offering speed and efficiency to businesses that print or copy documents frequently, or in large amounts. Companies will find that laser multi-function printers and copiers are the most economical solution in their operations.
1. Crisp Printing
Businesses that primarily print office documents rely on laser printers for their ability to quickly produce clean, precise lines for fine text and form style printing. This precision stems from the use of toner. Composed of electrically sensitive polymers that immediately fuse to paper in the presence of heat, toner is a far more conservative material than ink from inkjet cartridges and lasts much longer.
For office settings, laser printers offer serious advantages in comparison to inkjet printers, where ink dots may bleed and spread in paper fibers, or where the ink does not dry fast enough, resulting in the inability to print batches of paper at one time.
2. Rapid and Double-Sided Printing
Most modern laser printers come standard with automatic document feeders with duplex printing. Here, toner is fused in one layer and dried immediately, delivering the ability to print on both sides without impacting clarity. Duplex printing gives offices the opportunity to dramatically reduce the amount of paper they use, purchase, and process. This is still not a standard feature on inkjets. Double-sided printing can be done manually by reloading prints into the paper tray of an inkjet printer; however, print quality often plummets because the ink penetrates and bleeds through to the other side.
Despite their complicated process, laser printers print much faster than inkjets. While inkjets may put several layers of ink down, laser printers only place one layer. Laser printers are also made to withstand heavier office use and built with stronger engines to produce higher output in less time.
Laser Multi-function Printers Improve Business Productivity
Today’s multi-function printer offers a range of features and sophistication, including automatic document feeders, color touchscreens, and Bluetooth connections to mobile devices. Modern multi-function printers strive to simplify the modern office with its efficiency and ability to meet every need.
Laser multi-function printers offer the widest range of applications while remaining the most cost-effective. Models such as the HP Color Laserjet Pro multi-function printer, produce professional quality printing.
If photographic-quality color printing on a non-traditional stock is not a requirement, a laser printer more effectively balances long-term costs with print quality.
Buying or leasing the right laser multi-function printer can significantly impact a business’s productivity. Start a conversation today with an office technology expert to determine the best choice for you.
With new technology, social media platforms, and ways to reach audiences, people often believe that tried, tested, and true forms of print media have fallen out of favor. However, despite new mediums and forms of competition, print media still plays an important role in the success of businesses. Print is a tangible medium that still delivers great results for businesses that use it to help grow their customer base. Plus, as other technologies have entered the fray, printing technology has continued to advance and adapt to an ever-changing environment. There are several various ways that show that printing is still a very valuable information and marketing tool for businesses. Digital printing technology has given businesses more great ways to reach out to customers in order to grow their business.
People Still Love Business Cards
Smartphone ownership is exploding with 92% of people age 18 to 29 owning one. Today, most companies use smartphones for everything including setting calendar appointments and storing contact information. Many people thought that this would spell the end for paper business cards.
However, business cards are still as popular as ever. Despite the modern technology team members carry in their pockets, the trusty business card continues to be a tool in every professional’s arsenal. How have business cards survived the growth of smartphones?
It ultimately boils down to human nature. When professionals interact with one another, there is no better way to kill a conversation than to look at a smartphone. Entering a contact into a smartphone as someone provides the details is an awkward, impersonal experience. Instead, handing over a business card is a physical touchpoint that provides the same information in a way that allows the recipient to stay engaged in the conversation.
In addition, business cards are a great way to build a brand. Colorful business cards with bold logos are much more memorable than simply saving a phone number into a contact list. Digital printing technology has made business cards more exciting and unique than ever before. Plus, with print on demand services, it’s possible to replenish business card supplies quickly and easily.
Print Allows More Information to Be Shared
Print media is one of the best ways to get information out to people. When someone receives a flyer, for example, they are able to read the information at their own pace and as many times as they wish. They can keep the flyer to consult later at their own leisure.
This is in stark contrast to other forms of marketing. Radio and television only give advertisers 15- or 30-second time slots to share their message. An online advertisement is usually short and requires viewers to click on it in order to see more information.
Using print, advertisers do not have these constraints. A business can advertise multiple services, share several locations, and go into greater detail about products or special offers. There is also no telling how many different sets of eyes may view a flyer or other form of print marketing. People post flyers in their workplace, pass them to friends, and share them on social media.
Print Advertising Can Be Targeted
Many people talk about online marketing as the best way to target specific people. However, print marketing can also be very effectively targeted to specific users. For example, a niche product store may want to create a monthly print newsletter for their clients to take home. This newsletter can share information about products and services that clients are interested in.
Businesses are always looking to close more sales when customers visit their location. Creating a handy, one-page buyers guide that provides helpful information about products is a great way to keep products in front of potential clients. If they don’t make a purchase right away, they will have a unique piece of marketing with them to ensure a business stays top of mind. With print-on-demand services, companies can ensure that their buyers guide is always up-to-date and fit for the season.
Stand Out with Stunning Display Printing
Many people underestimate the importance of standing out and capturing the eye of potential customers. Trade shows are one of the best ways to reach potential new customers. Businesses need to ensure that their display will stand out among the competition, which may be, quite literally, right beside them.
Detailed, colorful display printing can instantly make a trade show booth more attractive to potential buyers. With advances in digital printing technology, the only limit to the design put into display printing concepts is creativity.
Once a company has drawn people in, they can provide them with other printing marketing materials that may be specific to the trade show. This combines some of the methods discussed above. Of course, print-on-demand services can help ensure that companies are ready with whatever documents are necessary.
Stand Out in the Best Way Possible
From business card to display printing, there are still plenty of great ways to incorporate print marketing into an overall marketing strategy.
If you need assistance with your digital print marketing, or you are looking for print on demand services to bring your idea to life, contact us at RJ Young today.
We are halfway through 2018, and RJ Young is ready to help you meet all of your business resolutions that you may have forgotten about this year. Over the last few months, we have helped businesses identify ten ways to simplify their business, from outsourced IT services to having a one-stop shop for your office technology needs.. Read more about how we can help you grow your brand with custom promotional items. From small business promotional items to large scale marketing campaigns, RJ Young can do it all. Let us help you make 2018 the year you simplify your printing and technology needs.
Promotional Items = Fantastic ROI
Do you see other brands thriving with their logo on everything from ballpoint pens to water bottles? Do you feel like promotional products are too expensive, or don’t offer enough ROI for your business? Actually, promotional items can generate up to 50% more recall rate for potential customers than traditional media buys! Our team of specialists can work with you personally to find the best items to meet your goals, budget, and timeline.
But I Don’t Know How to Make Promotional Items …
Our Promotional Specialists can help you identify the best marketing swag you can create based on your industry, event, budget, timeline and other key factors. You can be as involved as you want–from just giving us your logo to submitting full designs. Don’t have an in-house designer?
No worries, from artwork to logos, we have you taken care of. Our graphic designers will work with you personally to create the perfect art piece for your promotion items. Our team of specialists offers step-by-step assistance throughout the entire print process for a customized and personal approach to printing.
3 Steps to Brand-Changing Promotional Items
Accelerate your brand’s recognition with promotional items from RJ Young. It’s this simple!
Step 1: Contact us through phone, email, live chat, and fill out your free project quote!
One of our Promotion Specialists will contact you personally about your quote to begin your personalized step-by-step process that understands your goals, budget, and timeline.
Step 2: Submit your logo
Give us your logo, brand standards, and messaging. We’ll take care of the rest! Whether you’re a small business or large, our specialists will make sure that all items meet your standards throughout the process.
Step 3: Watch Your Brand Grow
Do you find yourself customizing business cards, brochures, posters, and more for different team members or locations? Our specialists make sure that your step-by-step experience is a positive one quality promotional materials, your brand awareness will only grow faster. See your brand everywhere!
Let Our Customized Brand Central Make Life Easier
Make life easier with a custom Brand Central Site. Let us create a personalized portal for your business. Our team of designers will work with you to upload templates, brand standards, business cards, brochures, and any other products you decide for your company to access and customize whenever they need to. Each user will have individual log-ins for the store and the ability to personalize their order themselves through the site.
Your customized brand central will be home for all your marketing requests. Upload your brand standards, marketing materials, promotional items, apparel and more. All users need to do is log in, select the items, and order, we will take care of the rest. This helps you save money by not having massive inventories laying around on site and save time by having everything in one central location. No more email chains to keep track of. We can also customize your portal to look like your current website or any other way you like. This way users may not even notice they are using a different site.
How is this better than the internet?
You’re busy! You have so many decisions to make. Let us handle this for you. Give us your goals, budget, and timeline; we can take it from there.
What Kind of Promotional Items Does RJ Young Offer?
RJ Young offers a full suite of promotional items perfect for your business, including:
- Business cards, letterhead, and other stationery
- Shirts, jackets, hats and other wearables
- Yard signs, window clings, and other custom signage
- Don’t see what you need? Let us know! Our experienced team has an extensive selection of products, from traditional to trendy, for you to choose from and we work with many manufacturers to source exactly what you want – to reach YOUR target audience.
Fill out your free project quote today to get started growing your brand with promotional items. You can also visit our Promo Shop for 24/7 access to everything promotions. Browse options, upload artwork, see virtual proofs and more! Visit our site today.
Are you paying too much for your old small business printer copier? Have you thought about updating your office printers and copiers to newer, faster—even cheaper! —models.
You may think that you are saving money by keeping your old small business printer copier, but you can gain efficiencies by updating them to new models.
Here are four ways new model printers save you money:
1. New Printer and Copier Models Use Less Energy
Lower energy costs have twofold benefits – they save you money, and they are better for the environment.
2. Supplies Cost Less for Newer Machines
More efficient toner usage and more paper options mean significant savings. Print more in-house with more paper options, saving you the cost of using another print shop.
3. Cost of Ownership is Lower
With the savings in energy, toner, and other supplies, newer machines cost less to maintain over time—decreasing your overall cost of ownership when it is amortized across these areas.
4. More Software Compatibility
More modern technology in updated small business printer copier products connects to faster, more intuitive software programs in your computers. Printing and copying become faster and more connected to your workflow, which will save your employees time and your money.
Leasing vs. Purchasing a Small Business Printer Copier
Now that we’ve covered why newer model printers and copiers can save you money, you may realize that it would be beneficial always to have the latest models. Leasing printers, copiers, and other office equipment from RJ Young will make sure you are still up to date and utilize the most efficient technology for your business. Learn more about leasing printers from RJ Young here.
Your business runs on printing and copying, so why not make it the most efficient part of your business? Newer technology doesn’t automatically mean higher costs. In fact, you’ll likely find that updating to faster, smarter, more connected printers will save you time and money. Learn more about small business printer copier solutions and leasing and purchasing options from RJ Young by contacting us.
For a digital world, we sure use a lot of paper. Unfortunately, up to 90% of companies do not track how much they spend on producing and maintaining documents – their true printing cost.
Managed Print Services Save Money
Water coolers may be a relic of the past, but plenty of employees still congregate around the printers. Printing continues to be one of the most significant unreported business expenses. In fact, it can account for up to 15% of annual business spending. Most small to mid-sized businesses only spend around 8% on marketing, so imagine what more you could do by saving just a few percentage points on printing.
RJ Young’s Managed Print Services offer one flat fee for equipment rental and maintenance, toner and other supplies. You can allocate a set number of prints for departments, track who needs the most printing (and who doesn’t) and know exactly how much your service and paper costs contribute to your expenses.
Our team of Managed Print Service specialists will develop a custom plan for your organization after a comprehensive site assessment. Your plan will include exactly which printing technology you need based on your production requirements.
A Business’s Total Printing Costs
An organization’s Total Printing Costs (TPC) are often underestimated and unmanaged. Total Printing Costs include printed documents, outsourced printing, printers, service and repairs, and supplies. Understanding and controlling the TPC is an opportunity to save 30% or more for most organizations.
Small Business Printing Facts
- 44% of printing is avoidable or unnecessary
- 21% of printouts are thrown away
- The average number of times a document is copied or printed is 19x
- The average worker prints 10,000 sheets
RJ Young will supply all your office printing needs for one flat fee so you can save up to 30% on your current printing costs.
A Total Printing Costs Program
Implement a program to take control of Total Printing Costs with a Managed Printing Services Program. A TPC program includes printers, service & repairs, and supplies for one fixed monthly fee.
Everything But The Paper
The benefits of a TPC program include a fixed budget, no inventory, the support of an IT team, and managers focused on other initiatives in addition to monitoring and tracking. Review our Total Printing Costs Infographic below, then complete the online form. A local RJ Young specialist will follow up with you and provide you with your free TPC small-business quote.
The abbreviation of words or phrases can come in handy when you need to repeat the same word or phrase a number of times throughout writing and/or speaking. These words or phrases are typically pronounced as a series of letters or acronym. For example, a Portable Document Format file is often referred to as a PDF.
When this happens, do you find yourself getting lost in the lingo? There are some terms used in the office equipment industry you may not be familiar with. A glossary of terms can be very useful, especially terms that reference multifunctional printers. We have taken some of the most common acronyms and spelled them out for your convenience.
No industry is immune to acronyms. Don’t get so buried in the alphabet soup of letters that it sounds like a foreign language. Learn the lingo and be able to efficiently communicate and understand your office equipment.
Kelsey Brewer, Account Representative
Kelsey is passionate about building relationships and understanding new technologies to better herself and her customers’ success. She attended Calhoun Community College and is an Active Ambassador with the Hartselle Area Chamber of Commerce. Kelsey services the Cullman and Morgan County areas and works from the Huntsville, AL office location.
Have you thrown away large quantities of outdated printed materials? Or have your printed materials been used long after their expiration date, just to reduce waste? If so, you are not alone. Historically, businesses have been required to print large quantities of business and marketing materials to achieve high quality color and print on specialty media. Thanks to continued innovation in digital printing, those days are going…going…well, gone.
The RICOH® Pro C7100 series of digital printers are one family of digital printers that have changed the landscape of print with its innovative five-color printing and incredible versatility. Differentiate messaging with clear or white toner in addition to CMYK to highlight point-of-purchase displays, business cards, menus, oversized prints and more. When printing on darker paper stocks, highlight the entire document, selected images or specific text with the clear coating to help messages stand out. Or, use the white toner capability by printing on clear media such as window clings or dark substrates.
Thanks to the RICOH® Pro C7100 series, more print jobs are able to be printed on demand, stay in-house and many different types of print jobs are being finished in less time, which costs less and uses fewer resources. In addition to its ingenious capabilities, here are two environmental benefits of the RICOH® Pro C7100 series:
Reduce and prevent waste
In today’s world change is ever-present. Digital printing is the ideal technology for small-run print jobs and the RICOH® Pro C7100S series allows for quality, lightening speed printing at 90 color pages per minute. While digital printing still requires the use of paper materials, it typically uses much less paper than traditional offset printing. Offset printers have arduous setups and constant running waste. Eliminate cost of plate changes and excessive paper waste, digital printing also helps to keep your branding current and gives the flexibility for unique messaging.
Use less energy
Minimize energy consumption and reduce your total cost of ownership by taking advantage of its one-pass duplex scanning to save steps and paper. Save on operating costs for a machine this size because it is certified with the latest ENERGY STAR™ specifications. In addition, it qualifies at the Silver level for EPEAT® (Electronic Product Environmental Assessment Tool)—a global environmental rating system for electronic products, so it’s included in green manufacturing initiatives designed to consume less energy and protect the environment.
The RICOH® Pro C7100S series of digital printers makes the choice easy when choosing to go with print.
Patrick Collins, Print Production Specialist
Patrick has been in the document printing industry more than 22 years. As with all his clients, he completes discovery and shows them how a partnership with RJ Young can have long term benefits to their organization. Patrick covers the Gulf Coast territory and works out of our Gulfport, MS office.
Guest Blog by Brian Eastin, RJ Young Wide Format Equipment Specialist
“Wide Format” is a term that to most people has almost no meaning. But mention “plotters”, “blue prints” or “poster printer” and most people will have an idea of the type of products covered by the term “wide format equipment.”
Generally speaking, wide format equipment is any device used to print, copy or scan documents larger than 11 x 17 in size. But in that definition, the two main types of wide format documents are “small format” and “large format”. To put it another way, most Excel spreadsheets would get printed on 11” x 17” paper (small format) and most posters need to be printed on something bigger, such as 2’ x 3’ paper (large format). For my purposes and this blog, when referencing wide format, I will speak to large format printing.
Examples of Wide Format Documents
Wide format documents, and equipment, have practical application for a wide range of businesses. If you’re an architect, engineer or contractor, you routinely use construction drawings or “blue prints”. These documents are also commonly used in manufacturing and in government agencies for mapping or GIS (“Geographic Information Systems”).
Many businesses, educational institutions and government entities often use wide format equipment to print posters. Messages, information and graphics displayed on large format posters, and in color, can make a much bigger impact than other forms of communication. Included in the broader category of “posters” are vehicle wraps, indoor banners, outdoor banners, retail point-of-purchase materials and even billboards.
Wide Format Equipment Options
Like wide format documents, the equipment permutations to produce wide format prints, copies and scans is available in an array sizes, capabilities and costs. Several of the top wide format printer manufacturers are Océ, Canon, HP, Ricoh and Contex. These machines typically range from 17” to 60” in width. The capabilities of current wide format printers are vast, ranging from basic functions with standard paper mediums, to flat bed printers capable of printing on rigid materials (think wood!) up to 48” x 96” in size.
Support for Wide Format Applications
Equipment is only part of the equation when it comes to achieving high quality wide format printing documents. The software used in manipulating and generating documents is critical to a successful workflow. Proper supplies such as ink and media type must also be tailored to produce the desired output.
Your technology provider should have specialists in each of these areas to assist you in getting the right equipment, software and supplies to maximize the amount and quality of output from your wide format printer. They should also have a service team, which has specialized training to support wide format equipment, providing a total solution for your needs.