Consumers have more choices than ever when it comes to the products and services they buy – and that choice does not end when they sign a contract with a company. Customer retention is crucial to sustainable company growth which is where promotional products come into play. Custom promotional products are well-known for their effectiveness in the realm of marketing, and it is no mystery why. A thoughtful, well-considered item may be just the right nudge to increase brand awareness or add a special touch to a customer’s experience.
The many benefits of promotional items make them popular all year-round, but they make excellent corporate holiday gifts as well. Fall is just around the corner, making now an excellent time to consider that perfect corporate gift for a specific individual, or a small token of appreciation for customers. RJ Young’s custom promotional products help keep companies at the top of customers’ minds throughout the next year!
Why Are Promotional Products Important to Companies?
Leave a lasting impact and build customer loyalty this holiday season
Everybody loves swag, especially when it is free and useful. Business promotional items fall into both categories, making them an excellent marketing and customer relations tool.
Research indicates that people actually do use the promotional items companies give them. A study by the Advertising Specialty Institute discovered that people hang on to company promotional items for an average of eight months. Items which served a purpose, such as tote bags or promotional desk accessories, reported a much higher average lifespan of 14 months.
However, business promotional items do more than benefit the people who receive them. They are also an excellent opportunity for a company to:
- Increase customer (and employee) loyalty.
Thoughtful promo products are a great way to inspire customer loyalty because they promote positive associations with a brand. By gifting people an item which they can use, it sends a subtle message about a brand’s commitment to create value, not just generate profit.
- Promote better relationships with clients.
Like gift-giving in a social context, corporate gifts represent a way of showing appreciation and gratitude for a relationship. By hand-delivering corporate holiday gifts, companies can have personalized face-to-face interactions with their customers which creates a positive and memorable customer experience.
- Increase ROI by staying within budget.
Promotional items have a fantastic return on investment (ROI). They can generate up to 50% more recall rate for potential customers than traditional media buys. RJ Young’s team of specialists will help identify great promotional items to meet any goals, budget, and timeline.
- Improve brand visibility.
As companies who are fond of branded pens may know, promo products will work their way into unexpected places. 89% of consumers can recall the advertiser even two years after receiving a promotional product. Improve brand visibility by branding small promotional items with a logo which can travel easily.
- Generate sales with industry-specific products
Promotional products which target specific audiences can and do motivate people to take action. Therefore, consider branded corporate gifts for individuals which align closely with the person’s interests or tastes to maximize lead generation.
Top Tech-Savvy Custom Promotional Products for the 2019 Holiday Season
Bring a brand into the tech-age by putting your logo on the latest technology
Exceptional promotional items are not just fun and eye-catching. Their usefulness also ensures that they stick around for months after the holidays, spreading the company’s brand far and wide. For the 2019 holiday season, break out of the mold by gifting classy, tech-savvy promo items which people will use frequently.
TSA-Approved Neoprene Laptop Case
Whether having forgotten to empty a pocket before the scanner, or dealing with an ultra-diligent agent, items which make the airport security process less stressful are always appreciated.
A TSA-approved laptop case takes a step out of the entire screening process by allowing an individual to leave their laptop securely zipped up and protected.
Power Banks for Mobile Devices
A power bank provides a battery boost for mobile devices minus the need for an external power source. These small, easily transported devices can travel anywhere and allow users to recharge their phones, tablets, GPS devices, and more.
For companies interested in a product which sends a message about a commitment to environmental sustainability, consider one created from sustainably harvested wood. It is a sleek, aesthetically pleasing, and eco-friendly choice.
Portable Bluetooth Speakers
Help clients get their holiday parties started with a portable Bluetooth speaker.
These small but powerful devices deliver superior sound quality and automatic pairing with nearby compatible devices.
They are available in a wide range of price points to fit any companies budget. They even come in waterproof options which can be useful for any scenario!
Wireless Charging Portfolios
With most people carrying multiple wireless devices, a charging portfolio can be just the thing to help keep devices organized and charged.
For professionals on the go and tech-oriented clients, it’s a useful reminder of the value which a company offers. These sleek portfolios have built-in portable charges to make sure you’re always
Travel Tech Organizers
As anyone with numerous cords, adapters, and devices can attest, they can be an absolute nightmare to keep safe, clean, and organized while loose in a bag.
Tech organizers, however, remain one of the best-kept secrets of tech-savvy people. Surprise someone with a gift they didn’t know existed and help them keep their electronics organized while keeping your brand top of mind.
16GB Flash Drive
Inject a bit of color into the office with a flash drive which can hold large files.
At 16GB, this high-speed USB 2.0 swivel twister flash drive contains more than most other flash drives. With a variety of colors to choose from you will be able to find the perfect color to match your companies brand color.
Other Custom Promotional Products for the 2019 Holiday Season
Looking for something a little more traditional? Consider:
Games and Sports
Prepare for the holiday game season with gear that displays a company’s logo. With a wide range of items such as golf balls, folding chairs, stadium blankets, cornhole bean bags, and more, RJ Young has everything to suit a client’s interests.
Help people achieve their productivity resolutions. Consider customized desk items including notepads, ballpoint pens, mousepads, cell phone stands, desk calendars, and much more.
Mugs and Drinkware
Fight off the cold winter air with branded drinkware that will keep the cocoa hot. Choose from quality custom Orca tumblers, Orca coolers, Tervis tumblers, coffee mugs, water bottles, and travel cups. The drink options are endless.
Useful Items Under $15
With high-quality promotional products and prices to fit all budgets, find something for everyone this holiday season. RJ Young offers a unique variety of personalized gifts for under $15, including silicone phone wallets, lip balm, umbrellas, and more.
Increase Brand Recognition This Holiday Season with RJ Young’s Promotional Items Everyone Will Love
During the upcoming holiday season, reinvent the idea of promo items by giving out practical, unique corporate gifts that customers will love. The possibilities of custom promotional products for small businesses extend well beyond basic hoodies and pens. RJ Young offers thousands of items to consider for a wide range of budgets. As a one-stop shop for promotional products and business gifts, RJ Young will help companies take advantage of every opportunity to convey value and promote their business.
The United States has leveraged tariffs against Chinese imports in a bid to offset the trade deficit. Many sectors of the American economy – from seafood to retail – will feel the effects of higher prices, more scarcity, and a rush to find new sources. Promotional items with logos are just one of the industries which will feel the effects of tariffs. Below outlines all you need to know on the US-China Trade War and how the tariffs will impact the price of promotional items with logo.
The United States imports almost $560 billion worth of goods from China every year while exporting just a fraction of that amount. Since the end of last year, Americans have watched a trade war break out between the two largest powers in the world as the United States has attempted to change this.
With import tariffs in excess of 25 percent, Americans should expect to see higher prices for certain items. However, here is what it means for American businesses which rely on imported goods from China either to resell or for their marketing efforts, including promotional items.
How the Promo Item Industry Is Being Affected
It is no secret that many items are manufactured in and exported from China. According to the US Department of Commerce, most Chinese imports occur in the electronics, machinery, and furniture industries. Consumer goods account for a significantly smaller portion of these imported goods.
Nonetheless, the trade war has shed light on the fact that most promotional items with logos are sourced in China, while few alternative sources are available. May’s new round of tariffs against Chinese imports affects nearly every promotional item across the board.
The promo item industry expects a general increase in prices for items sourced from China. For example, a pack of 12 stress balls might have previously been $2.66. With the tariffs in place, a 25 percent increase could raise this wholesale price to as much as $3.32 for that same pack.
What Items Are Included?
The latest rounds of tariff increases target some 5,000 items – everything from light bulbs to vodka and baby strollers. Among these include items that are more popular promotional items:
- Ballpoint pens
- Drinking and glassware products
- Pen and pencil holders
- Bags and totes
Expected Changes in the Industry
It is too early to tell how much the new tariffs will change the promo item industry. RJ Young is actively collecting information from suppliers and partner manufacturers. What is known:
- Prices will fluctuate as tariffs are imposed, removed, and enforced. Both manufacturers and suppliers are dedicated to maintaining price stability as much as possible to avoid sudden and significant price hikes.
- Both manufacturers and customers are interested in seeking alternative items, which may influence which promotional items with logos they choose.
What RJ Young Is Doing
1. Working with Manufacturers to Keep Prices Down
RJ Young is working tirelessly with manufacturers to get the best price and solution for customers. In many cases, this includes “next quantity” pricing strategy from some manufacturers.
In other words, this allows RJ Young to sell items at prices below the normal price for that quantity. For example, it may be possible to negotiate a price for 250 pieces as if a customer was buying 2,000 pieces.
2. Maintaining Speed and Quality of Delivery
RJ Young is analyzing supply chains and manufacturing logistics to ensure that the tariffs do not impact turnaround time for customers. Currently, there should be no delays in the delivery of promo items.
3. Researching Possible Alternatives
The reality that most promotional items come from China makes alternative sourcing difficult. However, RJ Young is working with manufacturers to identify suitable alternatives which meet the same quality and aesthetics as the original item. In such cases, the customer’s dedicated promo item specialist will reach out to discuss options.
In addition, RJ Young carries a selection of promotional products which are Made in the US. These items include Orca and Post-it® and may be found through selecting the Made in USA box in the search function on the online promotional store.
Promotional Items with Logos Remain an Excellent Marketing Strategy
Branded promotional items with logo(s) remain an excellent way to leave a company’s mark. Research shows that 71 percent of consumers will remember a brand that gave away a promotional product at a trade show. Likewise, brands which provided custom branded merchandise were likely to be seen more positively.
There is no doubt the trade war will affect the promo item industry. By working with RJ Young, they will communicate with manufacturers to secure the lowest prices and work with you to find alternative items. A company’s promo items will remain a quintessential – and highly effective – part of a company’s marketing strategy.
RJ Young is committed to helping your company make a flawless impression. Do you have further questions about how we are handling our promotional item pricing and sourcing? Reach out and start a conversation today.
Booths are being planned, collateral developed and promotional items ordered. Tradeshow season is upon us and many vendors are brainstorming strategies to capture the attention of event attendees, get recognition and drive engagement with their brand. As flash drives, ink pens and Frisbees are flying around the tradeshow floor, it can be difficult to stand out with promotional items. The bigger the tradeshow, the more difficult this can be for exhibitors.
One strategy to earn visibility and brand impressions is to root your brand into the tradeshow or event fundamentals by requesting sponsorship of key promotional items that will be attached to every event attendee.
Below are two key items to consider sponsoring:
- Tote Bags
Lots of exhibitors typically leads to lots of materials to tote around the showroom floor. Most events provide an event-sponsored tote bag for the convenience of attendees to collect collateral, promotional items and other information. It’s common to see these bags being carried at events and then being used to carry materials back home. Bag options range from various plastics to various cloth materials to meet every budget and allow for many printing options, including full color graphics.
Admission to networking, nametags and tickets are frequently displayed via lanyards that hang from the neck of every tradeshow attendee. These items typically have fabric that can be imprinted with a logo as well as a plastic vessel to hold nametags, that can also be imprinted.
Those are two ways to attach your brand to tradeshow attendees to ensure you are getting the most brand impression for your sponsorship dollars. Let us help you select promotional items and other needs to support your brand’s tradeshow presence.
Scott McCormick, Printing Division Sales Manager
Scott manages the print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time, he volunteers for multiple charitable organizations in the Nashville area.