Booths are being planned, collateral developed and promotional items ordered. Tradeshow season is upon us and many vendors are brainstorming strategies to capture the attention of event attendees, get recognition and drive engagement with their brand. As flash drives, ink pens and Frisbees are flying around the tradeshow floor, it can be difficult to stand out with promotional items. The bigger the tradeshow, the more difficult this can be for exhibitors.


One strategy to earn visibility and brand impressions is to root your brand into the tradeshow or event fundamentals by requesting sponsorship of key promotional items that will be attached to every event attendee.


Below are two key items to consider sponsoring:


  1. Tote Bags

Lots of exhibitors typically leads to lots of materials to tote around the showroom floor. Most events provide an event-sponsored tote bag for the convenience of attendees to collect collateral, promotional items and other information. It’s common to see these bags being carried at events and then being used to carry materials back home. Bag options range from various plastics to various cloth materials to meet every budget and allow for many printing options, including full color graphics.

  1. Lanyards

Admission to networking, nametags and tickets are frequently displayed via lanyards that hang from the neck of every tradeshow attendee. These items typically have fabric that can be imprinted with a logo as well as a plastic vessel to hold nametags, that can also be imprinted.


Those are two ways to attach your brand to tradeshow attendees to ensure you are getting the most brand impression for your sponsorship dollars. Let us help you select promotional items and other needs to support your brand’s tradeshow presence.


Scott McCormick, Printing Division Sales Manager

Scott manages the print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time, he volunteers for multiple charitable organizations in the Nashville area.



It’s the New Year and time for making declarations that will lead to a better you! One of the most prevalent resolutions heard over the water cooler, after a holiday season filled with eating, drinking and merrymaking, is to get in shape and drop those last few pounds.

With 50% of Americans making New Year’s resolutions, and 25% dropping them only seven days later, here are a few promotional items that can help you spur on the excitement and desire to get fit in the coming year, while keeping your brand and budget top of mind.

  1. Fitness & Activity Tracking Devices

Keep pace with progress, monitoring calories burned, activity duration, steps, distance and sleep. Wearable fitness and activity tracking devices can be attached to wrists or clip on and are easily compatible with IOS and Android Bluetooth phones.

  1. Gym Bag

Carry all necessities in a bag designed to hold shoes, towels, water bottles and accessories for your workout. Gym bags are available in a variety of materials, handles, straps and closures so you can find the right bag for your brand.

  1. Fitness Mat

Keep up your yoga, Pilates and ab workouts anywhere—outdoor, on the floor or while you travel with a fitness mat. Lightweight options with carrying cases come in multiple colors for imprinting.

  1. Water Bottle

Keep hydrated throughout workouts and activities with water bottles to meet all needs—from aluminum to a variety of BPA-Free plastics, to screw on tops and flip tops and 12oz.-24oz. and larger.

  1. Gym Towels

Whether on the court, on the links or finishing a run, a gym towel is a necessity while getting in shape. Towels can clip on bags or even comfortably hang around your neck during a work out, and come in a variety of sizes, colors and fabrics.

Let us keep your promotional products, budget and brand in shape this year.

View more products at the RJ Young Promo Stop.

Steve Goldstein – Major Accounts Representative

Steve has been in the industry for 5 years and became part of the RJYoung team in 2015.  His focus has been to provide the highest level of service to his customers who seek to brand their organization through print, promotional items and branded apparel.  Steve has been a part of the Nashville community for over 20 years and works out of the Nashville office.