Choosing the best wide format printer for architecture is no easy task. Architectural firms need top-performing specialized equipment to achieve the crystalline level of detail required for blueprints, charts, and other highly technical documents. Complicating the challenge is the fact that many of these documents are printed on sheet sizes larger than what the standard professional printer can handle.

Therefore, architectural firms turn to wide format printers to meet these needs. Not only are these printers specialized, but they open the door to many more capabilities than the average printer. Here are a few things to consider when narrowing down the choice of best wide format printer for architecture.

1. Detail and Precision

Wide format printers are able to print in immaculate detail and stunning resolution. Such presentation is not merely to impress — blueprints require flawless legibility to guide builders and engineers. In other words, smudges or low-resolution — which may cause blurred lines — create costly delays or mistakes which may ruin a project entirely. At RJ Young, our team of technicians and support staff are always there to ensure optimum performance from your device each and every time.

2. Speed and Efficiency

Many printers can produce photographic-quality color printing, but it takes time. In addition, architectural firms often operate under demanding, time-sensitive conditions which require high speed and high-quality printing to keep the office workflow smooth. Some projects need multiple copies, which can lead to frustration if each takes a significant amount of time to print.

3. Imaging Technology

Architectural firms may wish to choose from a range of imaging technologies according to the type of projects most frequently printed. A wide format printer with fewer frills, gets the job done efficiently and professionally. However, firms who need to produce high-end displays and presentations may look for more advanced imaging technology. Such technology delivers superior half hones, ultra-smooth gradients, and even the ability to print in spectacular colors without hampering efficiency.

4. The Cost of Consumables and Maintenance

High-end may also mean a high price tag on consumables such as ink, paper, spare parts, and even maintenance. This becomes even truer as materials or parts become more specialized. However, this cost can be balanced by understanding the type of printing which the firm mostly undertakes. Selecting a wide format printer, which provides the features needed without going over the top, helps to balance professionalism and price to keep the firm competitive.

5. Network Capabilities

Modern office technology is built to integrate with an organization’s workflow, and that includes architectural firms. Workflow increasingly relies on cloud and network connectivity to allow documents to flow from one device to the next seamlessly. Therefore, a wide format printer with Wi-Fi capabilities can be operated across many devices or web-based applications allowing users to design and print from one consolidated station.

6. Printing Volume

Printing volume varies from firm to firm according to size and specialty. An architectural firm with a demanding print environment will benefit from a different class of printers than a small firm which only prints a few, high-quality charts each month. In other words, a smaller firm may find it beneficial to invest in a device with more specialized capabilities, while a larger firm which needs to print more, may appreciate a more efficient workhorse.

7. Ease of Use and Reliability

A robust printing system is only useful if the user knows how to use it, and it can be guaranteed to work when it is needed. As with any piece of office equipment, the best wide format printer for architecture is powerful enough to produce the required print quality in a timely fashion. In addition, it also needs to be accessible enough that users do not get bogged down with a learning curve or get stuck fiddling with advanced settings which aren’t fully understood. With RJ Young, users never need to worry about that. We have a team of training and onboarding specialists who are dedicated to ensuring the user is familiar and comfortable with their device.

8. Versatility

Printing blueprints may be a critical business function for an architectural firm, but it is not the only thing this business will print. It is worth it to track printing habits prior to investing in a new printer to get a better sense of the types of paper sizes, stock weights, inks, and custom settings which are most frequently used. 

A firm may need to print other business documents. A wide format printer which can also handle regular paper sizes will prove invaluable in these circumstances.

Choosing the Best Wide Format Printer for Architecture

Architects have specialized needs when it comes to printing, which makes the selection of an appropriate printer beyond vital. Wide format printers can meet many of these needs with their ability to handle larger paper sizes and unblemished detail. These eight considerations serve as a starting point for the many things which a firm must consider when choosing the best wide format printer for architecture.

RJ Young works with architects and engineers regularly to provide custom hardware and software solutions for their printing needs. Read about the common printing and document problems these firms face and the solutions we provide.

At RJ Young we offer a full range of wide format printers, copiers, and scanners – from industry leaders like Oce, Canon, HP, Mimaki, Ricoh and Contex. Contact us to speak with an expert product advisor who can help you narrow down your options and select the perfect device for your needs.

With new technology, social media platforms, and ways to reach audiences, people often believe that tried, tested, and true forms of print media have fallen out of favor. However, despite new mediums and forms of competition, print media still plays an important role in the success of businesses. Print is a tangible medium that still delivers great results for businesses that use it to help grow their customer base. Plus, as other technologies have entered the fray, printing technology has continued to advance and adapt to an ever-changing environment. There are several various ways that show that printing is still a very valuable information and marketing tool for businesses. Digital printing technology has given businesses more great ways to reach out to customers in order to grow their business.

People Still Love Business Cards

Smartphone ownership is exploding with 92% of people age 18 to 29 owning one. Today, most companies use smartphones for everything including setting calendar appointments and storing contact information. Many people thought that this would spell the end for paper business cards.

However, business cards are still as popular as ever. Despite the modern technology team members carry in their pockets, the trusty business card continues to be a tool in every professional’s arsenal. How have business cards survived the growth of smartphones?

It ultimately boils down to human nature. When professionals interact with one another, there is no better way to kill a conversation than to look at a smartphone. Entering a contact into a smartphone as someone provides the details is an awkward, impersonal experience. Instead, handing over a business card is a physical touchpoint that provides the same information in a way that allows the recipient to stay engaged in the conversation.

In addition, business cards are a great way to build a brand. Colorful business cards with bold logos are much more memorable than simply saving a phone number into a contact list. Digital printing technology has made business cards more exciting and unique than ever before. Plus, with print on demand services, it’s possible to replenish business card supplies quickly and easily.

Print Allows More Information to Be Shared

Print media is one of the best ways to get information out to people. When someone receives a flyer, for example, they are able to read the information at their own pace and as many times as they wish. They can keep the flyer to consult later at their own leisure.

This is in stark contrast to other forms of marketing. Radio and television only give advertisers 15- or 30-second time slots to share their message. An online advertisement is usually short and requires viewers to click on it in order to see more information.

Using print, advertisers do not have these constraints. A business can advertise multiple services, share several locations, and go into greater detail about products or special offers. There is also no telling how many different sets of eyes may view a flyer or other form of print marketing. People post flyers in their workplace, pass them to friends, and share them on social media.

Print Advertising Can Be Targeted

Many people talk about online marketing as the best way to target specific people. However, print marketing can also be very effectively targeted to specific users. For example, a niche product store may want to create a monthly print newsletter for their clients to take home. This newsletter can share information about products and services that clients are interested in.

Businesses are always looking to close more sales when customers visit their location. Creating a handy, one-page buyers guide that provides helpful information about products is a great way to keep products in front of potential clients. If they don’t make a purchase right away, they will have a unique piece of marketing with them to ensure a business stays top of mind. With print-on-demand services, companies can ensure that their buyers guide is always up-to-date and fit for the season.

Stand Out with Stunning Display Printing

Many people underestimate the importance of standing out and capturing the eye of potential customers. Trade shows are one of the best ways to reach potential new customers. Businesses need to ensure that their display will stand out among the competition, which may be, quite literally, right beside them.

Detailed, colorful display printing can instantly make a trade show booth more attractive to potential buyers. With advances in digital printing technology, the only limit to the design put into display printing concepts is creativity.

Once a company has drawn people in, they can provide them with other printing marketing materials that may be specific to the trade show. This combines some of the methods discussed above. Of course, print-on-demand services can help ensure that companies are ready with whatever documents are necessary.

Stand Out in the Best Way Possible

From business card to display printing, there are still plenty of great ways to incorporate digital printing and print marketing into an overall marketing strategy.

If you need assistance with your digital print marketing, or you are looking for print on demand services to bring your idea to life, contact RJ Young today.

Booths are being planned, collateral developed and promotional items ordered. Tradeshow season is upon us and many vendors are brainstorming strategies to capture the attention of event attendees, get recognition and drive engagement with their brand. As flash drives, ink pens and Frisbees are flying around the tradeshow floor, it can be difficult to stand out with promotional items. The bigger the tradeshow, the more difficult this can be for exhibitors.

 

One strategy to earn visibility and brand impressions is to root your brand into the tradeshow or event fundamentals by requesting sponsorship of key promotional items that will be attached to every event attendee.

 

Below are two key items to consider sponsoring:

 

  1. Tote Bags

Lots of exhibitors typically leads to lots of materials to tote around the showroom floor. Most events provide an event-sponsored tote bag for the convenience of attendees to collect collateral, promotional items and other information. It’s common to see these bags being carried at events and then being used to carry materials back home. Bag options range from various plastics to various cloth materials to meet every budget and allow for many printing options, including full color graphics.

  1. Lanyards

Admission to networking, nametags and tickets are frequently displayed via lanyards that hang from the neck of every tradeshow attendee. These items typically have fabric that can be imprinted with a logo as well as a plastic vessel to hold nametags, that can also be imprinted.

 

Those are two ways to attach your brand to tradeshow attendees to ensure you are getting the most brand impression for your sponsorship dollars. Let us help you select promotional items and other needs to support your brand’s tradeshow presence.

 

Scott McCormick, Printing Division Sales Manager

Scott manages the print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time, he volunteers for multiple charitable organizations in the Nashville area.

 

 

With tremendous buzz behind “web-to-print” software, many marketers are turning to these platforms as a means to streamline marketing workflows. It’s important to look at this automation strategy as more than just an e-storefront software that allows users to order customized printed collateral on demand. Rather, view this strategy as a provider based solution capable of automating management of several key program areas. 

Below are some areas of marketing management that you can automate with web to print solutions.

  1. Brand Compliance: Protect and build brand equity by providing access to approved marketing materials and pre-approved customization options. Reduce the need to create un-approved “local” marketing collateral.
  2. Promotional Products Distribution: E-storefronts with web-to-print solutions may also be used as a portal to manage fulfillment of pre-approved, branded promotional products and apparel. Expand your web-to-print system to streamline all marketing orders into one portal. 
  3. Business Forms & Tools: Think beyond marketing to include training and financial products on the web-to-print portal.
  4. Budget Management: One demand and up-to-date reports are available to track expenses, leverage the tools to control spending by user or region and reduce manual labor for this task.
  5. Activity Tracking: Product usage reports provide a great platform to gauge activity levels of users and regions for specific programs.

These are key areas that you can automate through expanding your definition of web-to-print. With that, it is also important to evaluate the strategy as a solution and not a product and thus scrutinize the provider as such. See below for steps to how the RJ Young “Web-to-Print & Promotional Products” solution works. Click here to download.

Modern marketers are challenged to deliver materials “better, faster, cheaper, now!” When printing marketing collateral that equates to: high quality production, specialty papers, distinctive finishes, personalized messages, lesser budgets and tight (e.g. “we needed it yesterday”) timelines.

As early as five-years ago, offset printing, gang printing, black plate changes, generic messages and large print runs to inventory were the strategies to meet these demands.

Today, you can have it all with two steps. First, leverage advances in digital multi-functional printing devices. Second, employ marketing asset management software (AKA a web-to-print solution or Digital Storefront). These two things combined make high quality, on-demand printing and fulfillment of custom marketing materials possible.

Digital Printing Advancements

The first step to achieving it all is selecting in-house equipment or a printing partner with advanced digital production printing devices. Advanced digital printing technology allows for high quality printing, traditionally only achieved through offset printing. This includes accommodating specialty media, custom binding and advanced finishes such as aqueous coatings, color matching inks and even white ink. The equipment is also capable of executing variable data output for customized pieces.

These advancements make short runs of high quality, custom collateral affordable, or less expensive than traditional methods as you can print on demand with no large inventories and little to no waste.

Marketing Asset Management Software

The second step to having it all is selecting a marketing asset management tool, also referred to as web-to-print software or a Digital Storefront solution. This online software provides online intranets/portals to help organizations centralize, customize and distribute marketing assets and collateral.  If you are looking for a solution to control your printing budget,  this tool is the perfect solution, allowing  you to set individual budgets or entire facility budgets with no ability to exceed without approval.

This empowers pre-approved sales teams, field marketers, and partners to create custom pieces that adhere to all corporate brand standards by selecting from pre-approved templates and variable data. Creative files are auto-generated, eliminating the need for graphic designers to version materials and for brand managers to approve materials.

These online portals are also act as a storefront for promotional and wearable items, so your complete marketing store is in one centralized portal. User log ins can also be linked to budgets to assist in budget management.

Combining Technologies

Once you leverage an online portal for creating custom collateral, this can be sent to digital production printing shops or equipment in-house and printed on demand, quickly and seamlessly.

Simply put, you can have it all with digital printing on demand and online marketing asset management software. No creative bottlenecks and with high quality outputs. For a truly seamless experience you can also seek a partner to source and warehouse promotional items for a complete end-to-end on-demand solution.

 

Scott manages the digital print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time he volunteers for multiple charitable organizations in the Nashville area. 

Take your efforts beyond the recycling bin.

April 22 will mark the 40th anniversary of Earth Day, a day marked to boost awareness about environmental responsibility. Earth Day has given many friends of the environment a platform from which to launch recommendations for being more green—at home and in their workspaces.

At the office, a greener workplace can mean a smaller environmental footprint, increased perception of corporate responsibility and even good news for the bottom line for many businesses, specifically when it comes to automating and digitizing paper based processes.

As we approach Earth Day, we want to give you seven great ways to make your office a greener, earth friendly environment, beyond the paper recycling bin.  

1.         Go Paperless

Digitize paper-based document information for digital storage, retrieval and access to information, reducing the dependency on paper and filing cabinets.

2.         Energy Efficient Office Equipment

Advances in technology make for more energy efficient equipment and most equipment has energy saving functionality. Ask about these options when leasing or purchasing office equipment.

3.         Eco-Friendly Toner & Toner Recycling Programs

Remanufactured toner cartridges and remanufactured ink cartridges are inspected and assembled to high quality standards for optimal performance in your equipment. Ask about recycled products as well as outlets to recycle your ink and toner cartridges.

4.         PrintReleaf

This software integrates with your company’s print software and measure paper consumption in real time. Automatically offset your paper consumption through reforestation projects across the planet.

5.         Print Output Management Solutions

Control paper at the point of printing with badge-swipe and user-authentication technology, requiring users to release print jobs and reducing wasted non-business critical printing.

6.         On-Demand Printing

In-house digital printing capabilities have advanced to allow many print jobs previously outsourced to be completed in-house, and on-demand. Short, small run quantities of printed collateral eliminates the waste associated with printing large volumes of warehoused materials.

7.         Manage Total Printing Costs with MPS

Evaluate your printing environment, develop the optimal plan for efficiently printing in your organization and control printing costs with a managed print services program. These programs require you to pay a flat monthly fee for equipment, service and supplies, and in return partners maximize efficiency of you print fleet.

It’s easy to start with reducing and recycling your paper consumption to go green. However, we encourage you to work with your office solutions provider to see how you can go beyond the recycling bin with your efforts to improve corporate responsibility and the corporate bottom line.

 

 

As the world becomes more and more tech savvy are your client gifts or tradeshow items keeping pace?

You pass out the items to create a feel good moment and keep your company top of mind. While everyone still enjoys a good pen or a koozie, have you considered items that will be as connected to the recipient as their mobile devices? As technology increasingly becomes a larger part of everyday life, tech savvy promo items should become part of your promotional item branding strategy.

We have provided a list of our tech savvy promotional items to get you started:

 

Portable Charger

These mobile charges or power banks charge smartphones, MP3 players and more. The one pictured, measures 2 ½” x ½” and has a USB port for plugging in your mobile device. This is a great giveaway that users will keep near their mobile devices, use regularly and thank you for it.

 

 

Silicon Cell Phone Wallets

Ever get tired of carrying around your cell phone and a wallet? Then we’ve got you covered. This silicon rubber wallet has an adhesive back, fits on most flat backed smart phones, including the iPhone 5 and Galaxy S4. It fits up to 3 cards in the slot including credit cards, driver’s license and hotel keys. Your company will always be top of mind when someone uses their phone or pays for something.

 

 

Cell Stand Key Chain

Do you have any key chains that are functional? Let us introduce you to this multipurpose product. Not only is it a keychain it’s also a cell phone stand that has a removable felt pad which can be used to clean your screen. This is sure to stay near a desk or mobile phone.

 

 

Buzz Brush Cleaner

This handy device is a perfect All-In-One cleansing solution for your screen and keyboard. It has a built-in screen cleaning pad that helps cleans screens of smartphones, tablets, laptops and monitors. It also has a cleaning brush that removes dirt and lint from your keyboard! At only 4” x 1.25” it’s a perfect size to keep beside a keyboard or on the desk.

Keep pace, make your gifts or tradeshow items connected to tech users and keep your brand top-of-mind.

 

Scott McCormick – Printing Division Sales Manager

Scott manages the print sales team and provides valuable service to our clients requiring outsourced printing and promotional items. He joined RJ Young in 2012 and has been in the industry for 16 yrs. Scott is originally from Fairview, TN and works out of our Nashville, TN office. In his spare time, he volunteers for multiple charitable organizations in the Nashville area.