With new technology, social media platforms, and ways to reach audiences, people often believe that tried, tested, and true forms of print media have fallen out of favor. However, despite new mediums and forms of competition, print media still plays an important role in the success of businesses. Print is a tangible medium that still delivers great results for businesses that use it to help grow their customer base. Plus, as other technologies have entered the fray, printing technology has continued to advance and adapt to an ever-changing environment. There are several various ways that show that printing is still a very valuable information and marketing tool for businesses. Digital printing technology has given businesses more great ways to reach out to customers in order to grow their business.
People Still Love Business Cards
Smartphone ownership is exploding with 92% of people age 18 to 29 owning one. Today, most companies use smartphones for everything including setting calendar appointments and storing contact information. Many people thought that this would spell the end for paper business cards.
However, business cards are still as popular as ever. Despite the modern technology team members carry in their pockets, the trusty business card continues to be a tool in every professional’s arsenal. How have business cards survived the growth of smartphones?
It ultimately boils down to human nature. When professionals interact with one another, there is no better way to kill a conversation than to look at a smartphone. Entering a contact into a smartphone as someone provides the details is an awkward, impersonal experience. Instead, handing over a business card is a physical touchpoint that provides the same information in a way that allows the recipient to stay engaged in the conversation.
In addition, business cards are a great way to build a brand. Colorful business cards with bold logos are much more memorable than simply saving a phone number into a contact list. Digital printing technology has made business cards more exciting and unique than ever before. Plus, with print on demand services, it’s possible to replenish business card supplies quickly and easily.
Print Allows More Information to Be Shared
Print media is one of the best ways to get information out to people. When someone receives a flyer, for example, they are able to read the information at their own pace and as many times as they wish. They can keep the flyer to consult later at their own leisure.
This is in stark contrast to other forms of marketing. Radio and television only give advertisers 15- or 30-second time slots to share their message. An online advertisement is usually short and requires viewers to click on it in order to see more information.
Using print, advertisers do not have these constraints. A business can advertise multiple services, share several locations, and go into greater detail about products or special offers. There is also no telling how many different sets of eyes may view a flyer or other form of print marketing. People post flyers in their workplace, pass them to friends, and share them on social media.
Print Advertising Can Be Targeted
Many people talk about online marketing as the best way to target specific people. However, print marketing can also be very effectively targeted to specific users. For example, a niche product store may want to create a monthly print newsletter for their clients to take home. This newsletter can share information about products and services that clients are interested in.
Businesses are always looking to close more sales when customers visit their location. Creating a handy, one-page buyers guide that provides helpful information about products is a great way to keep products in front of potential clients. If they don’t make a purchase right away, they will have a unique piece of marketing with them to ensure a business stays top of mind. With print-on-demand services, companies can ensure that their buyers guide is always up-to-date and fit for the season.
Stand Out with Stunning Display Printing
Many people underestimate the importance of standing out and capturing the eye of potential customers. Trade shows are one of the best ways to reach potential new customers. Businesses need to ensure that their display will stand out among the competition, which may be, quite literally, right beside them.
Detailed, colorful display printing can instantly make a trade show booth more attractive to potential buyers. With advances in digital printing technology, the only limit to the design put into display printing concepts is creativity.
Once a company has drawn people in, they can provide them with other printing marketing materials that may be specific to the trade show. This combines some of the methods discussed above. Of course, print-on-demand services can help ensure that companies are ready with whatever documents are necessary.
Stand Out in the Best Way Possible
From business card to display printing, there are still plenty of great ways to incorporate digital printing and print marketing into an overall marketing strategy.
If you need assistance with your digital print marketing, or you are looking for print on demand services to bring your idea to life, contact RJ Young today.
The abbreviation of words or phrases can come in handy when you need to repeat the same word or phrase a number of times throughout writing and/or speaking. These words or phrases are typically pronounced as a series of letters or acronym. For example, a Portable Document Format file is often referred to as a PDF.
When this happens, do you find yourself getting lost in the lingo? There are some terms used in the office equipment industry you may not be familiar with. A glossary of terms can be very useful, especially terms that reference multifunctional printers. We have taken some of the most common acronyms and spelled them out for your convenience.
No industry is immune to acronyms. Don’t get so buried in the alphabet soup of letters that it sounds like a foreign language. Learn the lingo and be able to efficiently communicate and understand your office equipment.
Kelsey Brewer, Account Representative
Kelsey is passionate about building relationships and understanding new technologies to better herself and her customers’ success. She attended Calhoun Community College and is an Active Ambassador with the Hartselle Area Chamber of Commerce. Kelsey services the Cullman and Morgan County areas and works from the Huntsville, AL office location.
Guest Blog by Brian Eastin, RJ Young Wide Format Equipment Specialist
“Wide Format” is a term that to most people has almost no meaning. But mention “plotters”, “blue prints” or “poster printer” and most people will have an idea of the type of products covered by the term “wide format equipment.”
Generally speaking, wide format equipment is any device used to print, copy or scan documents larger than 11 x 17 in size. But in that definition, the two main types of wide format documents are “small format” and “large format”. To put it another way, most Excel spreadsheets would get printed on 11” x 17” paper (small format) and most posters need to be printed on something bigger, such as 2’ x 3’ paper (large format). For my purposes and this blog, when referencing wide format, I will speak to large format printing.
Examples of Wide Format Documents
Wide format documents, and equipment, have practical application for a wide range of businesses. If you’re an architect, engineer or contractor, you routinely use construction drawings or “blue prints”. These documents are also commonly used in manufacturing and in government agencies for mapping or GIS (“Geographic Information Systems”).
Many businesses, educational institutions and government entities often use wide format equipment to print posters. Messages, information and graphics displayed on large format posters, and in color, can make a much bigger impact than other forms of communication. Included in the broader category of “posters” are vehicle wraps, indoor banners, outdoor banners, retail point-of-purchase materials and even billboards.
Wide Format Equipment Options
Like wide format documents, the equipment permutations to produce wide format prints, copies and scans is available in an array sizes, capabilities and costs. Several of the top wide format printer manufacturers are Océ, Canon, HP, Ricoh and Contex. These machines typically range from 17” to 60” in width. The capabilities of current wide format printers are vast, ranging from basic functions with standard paper mediums, to flat bed printers capable of printing on rigid materials (think wood!) up to 48” x 96” in size.
Support for Wide Format Applications
Equipment is only part of the equation when it comes to achieving high quality wide format printing documents. The software used in manipulating and generating documents is critical to a successful workflow. Proper supplies such as ink and media type must also be tailored to produce the desired output.
Your technology provider should have specialists in each of these areas to assist you in getting the right equipment, software and supplies to maximize the amount and quality of output from your wide format printer. They should also have a service team, which has specialized training to support wide format equipment, providing a total solution for your needs.