New software leverages connected technology to certifiably reforest paper consumption
Nashville, Tenn. – Aug. 5, 2014 – RJ Young, an independent office equipment and business technology provider, has become an authorized channel partner of the PrintReleaf Exchange [PRX], the first technology platform to enable cloud-based paper tracking and reforestation. This strategic partnership allows RJ Young to provide its customers with an innovative and authentic way to promote sustainable business practices and reduce the environmental impacts that can result from printing.
PRX measures paper consumption through a patent-pending aggregation process that uses the automatic transmission of device and fleet data collected by print management software on imaging devices. This allows end users to help neutralize paper waste, improve efficiency and certifiably participate in sustaining our global forests.
With PRX, customers “releaf,” or reforest, their paper consumption by planting new trees – equivalent to their paper use – at global reforestation project sites of their choice. Through PrintReleaf’s integration with Global Forest Watch, a platform hosted by the World Resources Institute, customer’s interface with heat map technology that represents forest loss and gain across the globe, showing them which areas the planet needs trees most. PrintReleaf reforests at a generally accepted rate of 8,333 sheets of paper per tree (this equation is detailed in PrintReleaf’s global standard for sustainability). After selecting where they want their paper releafed, customers can use their online portal to track the evolution, growth, and survival of their trees over an approximate eight-year time frame for each tree.
“As an industry leader, we are committed to maintaining our mission and our reputation of improving business processes and helping customers become more productive and effective,” said Chip Crunk, RJ Young president and CEO. “With PrintReleaf’s industry leading technology, RJ Young and our customers now have an automatic and transparent system to reduce the environmental impact of printing.”
Since the launch of PrintReleaf, the company has measured 32 million-plus pages and releafed more than 3,800 trees.
“Through our partnership with RJ Young and their customers, we’re excited to build on our momentum and further our mission to drive reforestation,” said Jordan Darragh, PrintReleaf founder and CEO.
This partnership also provides RJ Young’s customers with the option to integrate social media, automatically sharing monthly Twitter and Facebook announcements of releaf transactions that promote active participation in sustainable business practices.